Utilizing a website is one of the best strategies to boost sales performance. According to studies, 70 to 80% of potential customers conduct online research before approaching a small business or purchasing from them. The target customer is limited if the company only operates physically. It connects you to anyone with internet access. There are many benefits to owning a site. Here are some reasons why a website is essential to your business:-
- It helps to expand the customer base nationwide
- Customers have 24/7 access to sales and support through self-service customer support like FAQs
- It displays the company’s trustworthiness and professionalism to others
- 75% of people judge a company’s credibility by its web design
What Is A Bad Website Design?
Since you are now aware of the importance of having a site, ask yourself if yours is adequate for your business. The primary distinction between good and poor web design is its visual attractiveness, consistency, and capacity to assist companies in achieving their objectives. Let’s review a list of frequent errors we make when designing it.
Treating Whitespace as Wasting Space
Whitespace provides a pause for the eyes of your site’s visitors. It can also facilitate the separation of ideas in a deliberate manner, assisting users in comprehending and assimilating your content. However, please do not mistake that white space must only be real white space. It should be a breathing space with a minimalist design.
Incomplete or Insufficient Information
If you do not provide information about businesses and interests, you will lose crucial traffic. You must provide your visitors with your business hours and other pertinent information, such as store locations that integrate Google Map and contact information. The social media feature at the bottom of the page or separate hyperlinks on your contact page. Other than that, providing company background, goals, mission, vision and sustainability like the “About Us” section can help customers to understand the company better.
Not Mobile Friendly
Besides being a user-friendly website, you need to ensure your site is mobile friendly as 54.4% of the users search the web using their mobile globally. It is to ensure that the material is accessible and readable on mobile and that mobile users will have a positive experience when visiting the site. Before publishing your website, get some desktop and mobile feedback through a test run and observe how they use the website. You may also test your website through this site.
Poor Content
Images cannot be “read” by search engines as they scan for words. Therefore, the alt text should apply or keep both the text and image separate. Adding a blog or post section to your website is a great way to keep your material fresh and up-to-date. Keep your writing concise, grammatically accurate, and engaging. It is unprofessional to publish content that has not been proofread. Poor typography, such as font sizes that are too large or too small, paragraphs that are too long, silly fonts, too many clickable elements close to each other, and mismatched typefaces, kills excellent content.
Not Secure Website
Web security is vital in preventing hackers and cybercriminals from gaining access to sensitive data. Website security is essential not only for the protection of your own business but also for the privacy of your customers. By obtaining a Secure Sockets Layer (SSL) certificate on your website, you can safeguard your clients and acquire their trust. SSL is a security protocol that encrypts the connection between a web server and a visitor’s browser. If your website does not show “HTTPS”, you should acquire an SSL certificate from a domain provider such as Big Domain to get a 90days free trial with t&c applies.
A company’s website is one of the most critical and effective marketing resources nowadays, as it’s the first impression of your business that people have. First impressions matter a great deal, especially to potential consumers. When designing a website, its form and aesthetics, as well as its ease of access and use, must be thoroughly taken into consideration.
Get one for your business now to increase sales and visibility! Reach out to us now for a better solution at https://go.bigdomain.my/marketing
