Choosing a domain name is similar to naming your children. As the old Chinese saying goes, a name can determine your future, just as a good domain name can provide a bright future for your business. Hence, you must choose carefully and think wisely about which name and extension to use.
Before further discussing the tips and tricks for choosing the name for domain, let’s recap a bit on the domain background.
All About Domain Name
Paul Mockapetris and his team invented the Domain Name System in 1983. A domain name is your website’s internet address. There are six different types of domains, such as Top-Level Domains (TLDs), Country Code Top-Level Domains (ccTLD), Generic Top-Level Domains (gTLD), Second-Level Domains (SLD), Third-Level Domains, and Premium Domains. It is not similar to hosting. It is crucial to choose a domain with a clear or good history to prevent any disruption to your website.
Is it necessary for your business? The answer is YES! It is because it allows the searchers without the need to memorise your IP address and makes it easier to type your website link. Here are the advantages of having a domain name:-
✔️Professional Credibility
✔️Differentiation from Competitors
✔️Secures a Presence on the Internet
✔️Establish Reputation
✔️Increase Web Discoverability
Tips to Choose a Good Domain Name
Picking the right name for your business is vital because it will eventually determine how your audience will recognize and discover you. Additionally, it will help your website stand out from the crowd and may even improve the results you get from SEO.
1. Choose the Right Extension
Consider the purpose of your site and the type of business you run when selecting a domain extension. If your target market is solely local, consider using country code TLDs to target a specific region.
2. Be Brandable
Choose a name that is simple, catchy, makes sense, and memorable to others. Furthermore, avoid including hyphens, digits, or anything that makes it sound confusing, complicated, or lengthy because the users might mistype or misspell it. It is not recommended to combine more than seven elements in the name. Miller’s Law states that the maximum number of short-term memory elements is seven, plus or minus two.
3. Use Keywords
Use keywords that define your company and the services it offers. It will improve your search engine ranking, indirectly increasing web traffic by including the keywords that customers use to find your products or services.
4. Easy to Pronounce and Type
The domain name must be distinct while also being simple to pronounce and spell. If your domain name is complicated, users are more likely to make typos and find it difficult to find your site.
5. Legal and No Bad History
If you want to avoid getting caught in unnecessary lawsuits, ensure your proposed domain name isn’t trademarked. You can also register a trademark with us to protect your brand and reputation. If you are using an old domain name by others, remember to check their domain history.
Check out our previous post to get a simplified version of how to choose a domain name. Aside from domains, we also provide services such as web design, SEO, hosting, etc.
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