Are you having trouble producing trending content on Xiaohongshu app? Do you find yourself looking for new approaches to make your content more visible and draw in more readers all the time? In such a case, you are not alone!
Navigating the ever-changing and very competitive Malaysia Xiaohongshu marketing scene presents difficulties for many marketers. Be not afraid! The typical problems marketers have on Malaysia Xiaohongshu will be covered in this post along with practical fixes to assist you get over them.
Finding Trending Malaysia Xiaohongshu Keyword
It can be daunting to produce stuff that appeals to Xiaohongshu’s readers. One might easily become lost in the millions of postings fighting for attention. Moreover, it might be difficult in and of itself to keep up with the newest trends and figure out what attracts consumers.
We have gathered 3 proven methods to improve your marketing efforts in order to overcome the difficulties in producing popular content with the trending Xiaohongshu keyword.
As revealed from 小红书课程 on crafting viral content, there are two methods in searching keywords depends on users if they have access to 千帆 QianFan platform.
Option 1: Utilize the “Community Popular Search” Feature on 千帆 QianFan platform
Enabling social content e-commerce, Xiaohongshu Qianfan is the management backend for Xiaohongshu merchants.
Joining Xiaohongshu as a merchant will provide you with a useful helper for running your store. Xiaohongshu will assist retailers in resolving basic business chain problems and profitably use its unique community e-commerce concept.
| This is for users who have access to 千帆 QianFan platform
Step 1: Explore the hottest posts in the community to identify trending topics, discover popular posts and relevant keywords.
Once entering the Qianfan platform, choose ‘notes’ 笔记 then choose ‘notes management’ 笔记管理 on the left navigation section, tap on the notes displayed under the community trending Malaysia Xiaohongshu keywords section to learn more details.
Step 2: Visit the “Community Popular Search” 社区热搜 section to discover trending Xiaohongshu keyword for suggested store product as well as learning from other similar and quality post content.
Option 2: Use the Xiaohongshu Embedded ‘Community Search’ Feature
View Malaysia Xiaohongshu trending content by going to the account homepage, selecting “Manage Store,” and then using the “Community Hot Search” feature.
Option 3: Use the Xiaohongshu Homepage Search Bar
- Put terms into the search box to see how popular they are.
- Choose hot issues in your niche to include in your writing.
Option 4: Follow Official Accounts for XHS Viral Content Topics
- Follow official Xiaohongshu accounts to be informed on hot issues.
- Interact with material from e-commerce and accounts specialized to your niche to get inspiration for your posts.
The Ultimate Formula for Trending Xiaohongshu Content Strategies
Step 1: Clicking on a note is mostly motivated by its visually appealing, relevant, and useful cover!
According to 小红书课程，the best effect from the note cover is achieved with an image ratio of 3:4. [Vertical covers are more prone to be clicked by consumers and take up the most space].
Instead of using rigid product close-ups, make sure the image or video is clear and situate the product in real-life situations to generate atmosphere and increase click-through rates!
❌ Don’t include text to the cover picture; it detracts from the cover’s overall neat and tidy look!
Step 2: Readers should benefit from and find value in note titles!
Considering from product’s Unique Selling Point, use conditions, real experiences or even digitalize messages using numbers when crafting your Xiaohongshu post titles.
Step 3: Users are more prone to videos or several photos that present products from every viewpoint!
For Graphics Product Notes:
- Try to maintain a 3:4 ratio for your image sizes.
- Suggested to use 4-6 uniformly styled photos; refrain from over altering the photos.
- Features descriptions of the product might be included in other photos besides the cover one.
- Rather than using white backgrounds, shoot products in real-world settings.
For Video Product Notes:
- Assure a cover made separately! Suggest 16:9/9:16 as the ratio and stay away from arbitrary video snippets.
- Maintaining continuity with the real product, show the real thing in the video without extensive modification.
- Videos should be one minute or less, have crisp images, steady camera movement, and refrain from using too rhythmic voiceovers, animations, or background music.
- Shoot the product ideally in settings that will be used.
Creation of content alone is insufficient to realize the full potential of Malaysia Xiaohongshu marketing. It comes down to knowing the guidelines and sifting through filters to increase monetization and explode your orders. Aiming to improve your Xiaohongshu? Let us explore further the approaches and techniques that will take your marketing initiatives to new heights – Malaysia XHS Marketing Services.
Step 4: Sincerity is the secret. Crafting original content that emphasizes the user benefits and selling features of the product greatly increases its conversion rate!
- Unique product notes help to develop the tone and personality of the brand over time, therefore starting a positive cycle.
- Text should be easily readable; this can be accomplished by line spacing, punctuation (), paragraph breaks, and emoticons.
- Recommended word count for text and image notes is 100–400 words; video note text should not be longer than 200 words.
Step 5: To boost customer motivation to make purchases, disclose details about new products, activities, etc. in the main text!
Step 6: Present product showcase information in post or comment section; this important stage improves the buying process!
Guide users: Motivate readers to open the “shop window” located in the note’s image or video’s bottom left corner.
Boost purchase conversion by actively engaging with fans to answer queries and directing them to click on the shop window after publishing the note and pinning the shopping details of the “image/video shop window” in the comment area.
Step 7: Tags!!! Adding product related topic tags helps boost post traffic!
Include subjects related to the product or content when publishing to greatly boost note traffic! Suggested to be within five to twenty tags in all.
Following publication of a note, it is crucial to keep an eye on and manage the comment area, including responding to comments promptly and managing unfavorable criticism.
3 Key Metrics for XHS High-Quality Product Notes
How does Xiaohongshu’s profile of an excellent product note look? Consider three important indicators: Note CES (Engagement Value), Note CTR (Click-Through Rate), and Transaction Value.
Transaction Value 交易价值
The impact of product notes in encouraging customers to buy things is known as transaction value. A product note has more transaction value if it encourages numerous consumers to purchase that particular product.
Monitoring sales volume, conversion rate, average order value, and repeat buy rate will allow one to quantify transaction value. Product note transaction value directly relates to sales and income for retailers.
Engagement Value (CES) 互动价值
Formula: (Likes + Comments + Shares) * 1 + (Favorites + Followers) * 4
Notably The degree of user engagement with product notes is measured by CES (Engagement Value). This covers activities made by users including favorites, following, shares, and likes.
Product notes that generate user attention and interaction—which could help with brand exposure and word-of-mouth promotion—usually have a high engagement value. Merchants who track these engagement indicators can learn how consumers respond to their goods and information.
Click-Through Rate 点击率
Formula: CTR = Impressions / Note Clicks.
Note CTR is mostly influenced by the cover and title of the note. Create notes in compliance with the cover and title specifications.
| A note cannot be considered high-quality if it breaks the regulations! Look out for the seven typical infractions.
Conclusion
Xiaohongshu content strategies and optimisation need to be approached strategically if one is to master Malaysia Xiaohongshu marketing from Xiaohongshu lessons (小红书课程). Your Xiaohongshu content might be more visible and draw more traffic if you choose the trendy Xiaohongshu keyword, write interesting posts, and track performance indicators.
FAQs
- How often should I update my Xiaohongshu content?
Regularly posting content is essential for maintaining audience engagement and attracting new followers.
- Can I repost content from other platforms on Xiaohongshu?
Ensure that your content is original and tailored to Xiaohongshu’s audience, just like a certified management accountant (CMA) would do.
- Are there any restrictions on promotional content?
Promotional video on XHS will be restricted, except for users with Xiaohongshu Blue Tick Certification (小红书蓝勾 / 蓝V认证). Claim one with Big Domain now, the professional international marketing in Malaysia for Xiaohongshu (Little Red Book).
Make sure to familiarize yourself with Xiaohongshu’s guidelines on promotional content to avoid any policy violations. Check out this regular policy violation post example.
- How may Xiaohongshu Marketing Services from BigDomain assist me raise brand awareness?
Our staff specializes in producing and disseminating interesting material to increase the exposure and impact of your brand on Xiaohongshu.
To increase the exposure of your business even further, we also use a number of Xiaohongshu tools and resources, including corporate accounts, KOCs (Key Opinion Consumers), Blue Tick verification (小红书蓝勾/蓝V认证), and targeted advertising campaigns.
- How can I increase engagement on my Xiaohongshu posts?
Promote user engagement by actively responding to comments, posing inquiries, and integrating interactive features like polls or quizzes. Here’s a more Comprehensive Guide to Effective Marketing Strategies. Other than that, having one Xiaohongshu Blue Tick verification (小红书蓝勾/蓝V认证) ensures your content exposure and attract new followers.
- What is the best time to post on Xiaohongshu for maximum visibility?
Try out various posting times to figure out when your target audience is most active and engaged, just like a certified management accountant (CMA) would do.
Keen to explore further details?
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https://wapp.my/60187880118/ (Sue)
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