Xiaohongshu E-Commerce Practical Course (小红书课程) for those with XHS pro account (小红书专业号) – “How to Write Best-selling Product Notes for Low-rated Accounts” based on real case studies is now available for free on the Xiaohongshu School website, taught by Xiong Yi Hua 熊怡华, an expert in content strategies from WSD (Weisidun), one of China’s well-known Digital Marketing Companies, whose projects have a scale of over 50 million.
The core of the open-source lessons (小红书课程) that will change your viewpoint on Xiaohongshu content strategies with Xiaohongshu business account (小红书企业号) —a knowledge that many other online companies and digital marketing professionals still lack—is summarized in this article.
You will get in return the most effective, scenario-based, and priceless Xiaohongshu marketing tactics in writing content that will set your company apart from the competition.
The course covers three essential steps to help you understand the underlying logic of orders quickly, 3 real case studies to identify your unique best-selling note approach, and lastly, the 4 main Xiaohongshu content strategies tactics to make your best-selling notes “stand out”.
- Pain Points that Small and Medium-Sized Merchant Face
- Recognising the Consumption Patterns of the Target Customers of Small and Medium-sized Retailers
- Today, more chances are presented by Xiaohongshu for small and medium-sized retailers to succeed with “single products”
- One product is represented by one note, and one category of products by one account
- Three Steps to Become an Expert at the Quick Creation of Orders’ Fundamental Logic
- Conditions for publishing product notes
- Three Common Misconception Regarding Xiaohongshu Content Promotion
- Three Brand Case Studies: The Issues and Solutions
- Highlighting Your Best-Selling Notes with the 4 Major Note Cores
Pain Points Small and Medium-Sized Merchants (SME Corp) Face
- Fierce competition: Small price fluctuations, numerous competitors, and slight adjustments leading to intense competition.
- Three zeros dilemma: Few followers, minimal sales volume, no viral articles, and trouble breaking through by using competitor material.
- Unclear system: absence of a well-established hot-selling operating paradigm and ignorance of the primary order leverage.
Recognising the Consumption Patterns of the Target Customers of Small and Medium-sized Retailers
1. Casual browsing on XHS
Reading related notes makes target users want to consume right away when they surf Xiaohongshu for leisure. Situations arise in which consumers unexpectedly come across a product they wish to buy or really need.
2. Searching for the intended objects
Through Xiaohongshu, users make consumption decisions where notes remove consumption obstacles and cause them to buy a product they had simply planned to look at.
Today, more chances are presented by Xiaohongshu for small and medium-sized retailers to succeed with “single products”
- Superior reputation: Xiaohongshu offers a marketing environment with superior repute.
- Product explosion: Multi-dimensional product display to arouse impulses to buy.
One product is represented by one note, and one category of products by one account
Matrix of products:
- Products that draw traffic: Listed as exposure accounts, 50% of the notes are about product and 50% are about grass planting.
- Profitable products: Listed under product promotion account B, 20% of the notes are for grass planting and 80% are for product notes.
- Regular products: Classified as product marketing account C, include product notes accounting for 90% and grass planting notes for 10%.
Three Steps to Become an Expert at the Quick Creation of Orders’ Fundamental Logic
- Willingness to Test Products: In the Xiaohongshu marketing environment, reevaluate from scratch what the main product strength is.
- Ability to Improve: To identify the best-selling product note model that works for you, test and iterate from scratch.
- Capacity to Replicate: Mass replication beginning at a specific point with leading products and shops.
Willingness to Test Products
Xiaohongshu e-commerce is run with the goal of identifying best-selling models and core product advantages. The need of testing viral posts and items, searching for viral post templates, and then mass producing viral posts is well known to many in Xiaohongshu Pro Account (小红书专业号) as well as Xiaohongshu Business Account (小红书企业号) holders.
Many retailers do not realize, nevertheless, that testing viral postings and items is not done mindlessly but rather with an eye towards product analysis to increase testing effectiveness.
Second, deciphering “products” is just as important as taking notes in the so-called viral post template.
Thirdly, emulating popular postings should concentrate on more scientific mass production rather than just copying.
From this angle, most merchants have essentially only been taught how to write notes, and our final objective is to identify the main advantages of our products by adding these three neglected phases.
What is the core product strength (核心产品力)?
Not only are the product’s differentiating selling points, qualifications, price/origin/source; so are
- flexibility to adapt to various situations (场景适配能力) to showcase selling points
- reproducible best-selling models
- emotional value that instills trust in target consumers
Conditions for publishing product notes
- Must have at least XHS professional account （小红书专业号）identity.
- Must have opened a store.
- The store has released the products linked to the notes.
- APP version > V7.23 (versions above V7.23 are the only ones that allow you to associate items. Up to nine goods can be linked with versions between V7.23 and V7.55. Just one product can be linked to versions V7.55 and up.
Three Common Misconception Regarding Xiaohongshu Content Promotion
1. Grass-planting notes (种草笔记) have more traffic
Product notes will not be restricted by the platform; grass-planting notes receive higher traffic. Learn more about the 3 Steps XHS Content Strategy For More Traffic. Note traffic is not the sole factor used to evaluate and enhance product promotion.
2. Product notes affect grass planting (种草)
The exposure to grass-planting notes and accounts is unaffected by product notes. You can write confidently as long as it doesn’t violate XHS content writing rules and regulations.
3. Deleting post that drive low traffic
Relevant note information should stay. Generally speaking, the order of posting notes should take into account how a visitor reads on your homepage and the psychological process involved in placing an order.
Three Brand Case Studies: The Issues and Solutions
Case 1: Snack Shops Increased 10x sales in 1 Year
Xiaohongshu Marketing Pain Points
Serious product homogeneity, high unit price for dried fruit snacks.
Aim
The basic requirements are to keep the unit price the same and boost sales.
How did the retailer come to know its main product strength?
- Geographic Advantage: Encouraging consumers to trust the source of items by identifying the regional benefits of those products.
The seller highlights in video notes the benefits of product quality differentiation by emphasizing geographical buying points (such as choosing regional specialties like dried figs) and product advantages (clean ingredients, low-temperature baking process, regional characteristics, palatability, good for female body).
- Personal IP: An excellent performer in showcasing “serial tricks,” this IP is very cinematic overall.
Making product demonstrations in videos calls for expertise. Instead of making a conventional hard sell, Xiaohongshu’s target customers should be able to fully feel the product by presenting it in several aspects, whether they be visually or by communicating their taste or flavor or by integrating events from life.
- Diverse Categories (Bundled Price Benefits): Since testing the next best-selling product is expensive, putting best-selling products into scenarios attracts new products.
Testing costs are lowered, the scenario is expanded (such as Mother’s Day gifts, group purchases with roommates, workplace gifts, etc.), and the target user group is indirectly expanded by taking use of the benefit of product diversification, combining previous single-product bestsellers with other single products, and using products to promote products.
Case 2: In six months, the Niche Daily Needs Category Brand boosted revenues five times and followers by 200%.
Xiaohongshu Marketing Pain Points
High unit costs and a small interest group for their non-essential products presented marketing issues for the company in this case study. Their capacity to draw clients and broaden their market reach was usually hampered by these pain points.
Marketing Plan Solution
The company overcame these obstacles by implementing a ground-breaking plan that highlighted the unique style of their products and character setting.
Character setting was developing or using personas, brand personalities, or sympathetic characters that spoke to the intended audience. Deeper relationships and brand loyalty were fostered by the brand by creating characters who represented the goals and values of its consumers.
To emphasize their own style, the company also highlighted the special qualities, design aspects, and advantages of their products. Customers found their products more enticing and memorable because of this strategy, which helped set them apart from those of their competitors.
By precisely using character development and product distinctiveness, the company effectively addressed its Xiaohongshu marketing pain points. Their income consequently increased fivefold and their fan base increased by 200% in just six months.
Case 3: Increased Fruit Merchant Store Sales with Only Top Two Viral Products
Xiaohongshu Marketing Pain Points
Too many items (unsure of one to concentrate on) and limited methods to experiment with the content of fruit products.
Approach of Breakthrough
Method of control variable testing of products plus mass testing of actions related to product presentation.
Highlighting Your Best-Selling Notes with the 4 Major Note Cores
Identifying Product Notes from Grass-Planting Notes and Outlining the Goal of the Business Account (小红书企业号).
Mentioned in the Xiaohongshu course (小红书课程), intended for quicker production and more accurate conversion, product notes should stress the unique selling feature, the impression of product quality and texture, therefore using them as a tool for product marketing.
Conversely, grass-planting notes highlight human feelings and settings, emphasizing long-term visibility and wider exposure to swiftly enter new circles.
Core 1: Product Differentiation
- Background Information: Specialization in Emotional Marketing
- Supply Advantage : Clear production chain supported by power
- Closing Information Gap: Helping Users and Decision-Making
- Original Purchase Experience: Setting consumer scenarios and adding emotional value
Though of course we urge everyone to investigate other approaches, these variations can be used as references.
Core 2: Materialization of Images
- Showcase Style (Very recognisable product display): Best for high-end, beautifully packaged goods.
- Origin Style: Suitable for demonstrating advantages of product sources and confidence in high production chains, factory/workshop areas showcasing semi-finished products.
- Host Style (Highly expressive character IPs): Ideal for companies having long-standing hosts who can narrate stories and win over customers.
Core 3: Optimizing XHS Hot Topic and Keyword Research Tool
Research on hot XHS post subjects and content through Xiao hong shu Official Account （小红书OA / 小红书官方薯. There are several Xiao hong shu Official Accounts that focus on a unique field that you might need to find one that matches your product. Additionally, 千帆 Qianfan platform provided tools on researching hot subjects and keywords in the community search engines as well.
Core 4: Conveying the Core Value
Think on the value this note wants to express, whether it should be emotional value expression or focusing on product value, as you are writing.
Seizing Xiaohongshu Malaysia Business Opportunities
To enhance your content strategy and exposure to the next level, claim Xiaohongshu Blue Tick Verification for your Xiaohongshu Pro Account (小红书专业号) or Business Account (小红书企业号) now with Big Domain, the professional international marketing company in Malaysia for Xiaohongshu (Little Red Book) including managed services, corporate accounts (小红书OA) Blue Tick/Blue V verification（小红书蓝勾/蓝V认证）, focused advertising campaigns, and KOC marketing plan. We offer a whole package to support your international market expansion.
Keen to explore further details?
Read more on Xiaohongshu related articles here:
- Xiaohongshu Pro Account 小红书专业号 or Business Account 小红书企业号 | Big Domain
- 3 Steps XHS Content Strategy For More Traffic | 小红书课程 |Big Domain
- How to Run XHS Business Account 小红书企业号 for High Conversion Rates – BigDomain
- Start Making Money on Xiaohongshu: From Setup to Success Guide | BigDomain.my Malaysia Domain | SEO
For more information on Xiaohongshu marketing services we provided, feel free to check out at:
https://bigdomain.my/xiaohongshu/
Or, you can easily reach out to our team for further assistance via WhatsApp using the following link:
https://wapp.my/60187880118/ (Sue)
https://wapp.my/60184715660/ (Hooi Min)
