There are 93 days left before Christmas, and recently, in order to help businesses boost their holiday sales performance, Pinterest has come out with its latest holiday marketing hub.
There will be a lot of Pinterest resources and tools, such as case studies, research reports and more. Also, Pinterest has published a new, 13 pages holiday marketing guide at the same time, which proposes the key usage statistics, case for Pinterest within your 2020 holiday marketing approach. For instance, the graph below:
Compared with other social platforms, Pinterest is in an increasing usage rate in 2020 on the contrary, which is due to the global pandemic – spread of COVID- 19. The difference in Pinterest’s case is that it is specifically focused on the discovery of shopping and product. Which replaced the physical shopping mall, provides a platform for users to display their products and services.
Apparently, Pinterest is making the right decision as the platform is now increasing nearly 416 million active users, which is actually growing faster than Facebook, Snapchat and Twitter.
Even though most of the people will be looking forward (not necessarily to Christmas) to plan for their holidays much earlier in 2020 due to the time restrictions being eased, they hope to meet and gather with family and friends again. But, even so, Pinterest holiday searches jumped 77% YoY in April including a 3x increase about the searches for “Christmas gift ideas”, “holiday recipes” and “Christmas”.
Hence, obviously, the majority of the people are looking to get into a festive mood. And, this is the reason that Pinterest will be great for your 2020 holiday promotions. Below shows 5 key steps of holiday pin strategy:
Source and idea from socialmediatoday.
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