Why Choose Podcast?
We know that blogging is limited, open, searchable, and shared. Blogging may seem like your only simple response to any questions about content sharing strategy. Only stick to me. Blogging may be how you get someone’s contact information, but podcasting is how you could get them and go on a date, hold hands, and share popcorn.
There are 3 Advantages of Podcasting
1. Provide first-hand details from trustworthy sources
Podcasts provide organizations the ability to provide first-hand, real-time information from credible and reliable outlets. Take for example, Modern Babies, a podcast run by Genea Fertility Clinic. Via interviews with fertility specialists, they will explain the process of infertility care choices, what a family can expect to encounter, and offer expert advice on the whole process.
2. Listening to Podcasts and Multitasking
What was the last time you sat on your headphones and listened to music for 30 minutes without doing anything else? Perhaps never. It’s the same with podcasts. Generally speaking, as they listen, people do something else. And when your listener is driving around, walking their puppy, shopping, they can listen to your podcast. The benefit of podcasts, unlike videos or blogs, is that they do not need the visual attention of the listener.
3. Podcasts Allow more time for your content
You have a lot to offer, and as an experienced marketer that you are, you know that some people don’t really have the patience for long-form material and sometimes overlook half of it, probably lacking important detail. According to a HubSpot study, 41% of people confessed to skimming blog posts in 2018. (This is not to suggest long-form content is out of the gate are very real advantages to long-form content, such as producing nine times more leads and investing more time on websites.)
So we have an understanding of reading the actions, but what about the time spent listening to the podcast? You may be shocked by the figures. According to research by Edison:
- 80 percent of the television viewers listen to the podcast.
- Podcast listeners are listened to an average of seven separate podcasts each week.
- On average weekly podcast listeners spend six hours and 37 minutes a week listening to podcasts.
Why Choose Blog?
The most famous option to generate and post content is to start a blog. It’s not that hard to see why. What you need are an internet connection and some writing skills. Web site editors are as simple to use as tweets or Facebook updates. The entrance bar is pretty tiny. Therefore, It can be hard to hold people’s interest, though, after you’ve got it. Short, daily social media messages tend to have conquered users. The Kennesaw State University study found that regular users of social media had shorter attention time. If you’re selling your goods, services and skills to people who spend a lot of time online, be mindful that short posts have the biggest impact.
There are 3 Adavantages of Blogging.
1. Exceptional benefit to search engine optimization
All major search engines are loving new, relevant material, and blogging is one of the most cost-effective and easy-to-use ways a company can do this. When a company produces blog posts consistently, Google, Bing, Yahoo and others are continuously delivering new index information. This is also an incentive for companies to insert the keywords that customers would use to look for the kinds of services or goods that they sell.
2. Link people to a brand
Brand recognition is an incredibly valuable marketing and blog poster that will encourage you to show your followers a personal side of your business. You will open up the brand message and reach potential and prospective consumers in a way that is not achievable by outbound marketing mechanisms and techniques. Blogging will give others a good understanding of the company’s organizational values, market character, vision and personality.
3. Create opportunities for sharing
One of the most powerful advantages of blogging is the chance it offers you to share a connection to your blog. This provides the opportunity for viral traffic and explosive growth in the market. With so many different channels open, visitors can post a direct connection to a blog, Twitter it, or email it to a friend. It’s the epitome of free promotion.
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