Before starting a new venture or business, you might be thinking, “What should I prepare? Where should I start? How can I outreach to more people to buy my products/services?”
Bigdomain understands how frustrated and mind-wrecking the situation is when you have poured all your time, energy, and soul to perfect your products and services, yet you should not overlook the most critical point of failure – the launch and execution.
Fret not, we are here to tell you what you should prepare for planning your business website from scratch. We use the old-time but classic method – the 4W1H method – to help you kickstart your entrepreneur journey or refresh your business paths to a brand-new one!
What: Goal
When you set a goal for yourself, you will be anticipating that all of your desires can be accomplished in your life.
“What is your goal?” This is one of the most thought-provoking questions. Most people tend to shove the question to the back of the head because they are too focused on the product outcome and the overwhelming tasks on hand.
No doubt, any business or personal brand should have a website, but before that, it is more effective and actionable if a goal is established first.
Here are some examples of long-term goals for your brand that you may use to create or revise yours:
- To showcase my brand specialty
- To increase my digital awareness
- To sell my products online
You can have more than one goal, but essentially you should be focused on having one BIG long-term goal so that you always remember the key driver of your business website.
Who: Target Audience
Now you have your goal set. But, who do you want to serve for your product in your business? Do you have anyone in your mind when you decide to sell your services?
Understanding your target audience is like selling durian to durian-lovers instead of durian-haters. You surely don’t want to find the wrong person to introduce or represent your brand as it might turn sour if not handled properly.
You must identify and comprehend who your website is intended for so that you may continue to tailor your material to your intended audience. This is similar to the strategy of setting up your product’s target audience.
You can set up your customer avatar which is a representation of your ideal customer with the following recommended checklist:
- Personal information (gender, age, marital status, location, occupation, salary, and level of education)
- Goals and values
- Challenges and pain-points
- Sources of information (Internet, TV, magazine, billboard, book, and newspaper)
- Objections and role of the purchasing process
Why: Justification to build a website
“Why do you need a website for your business? Why not just stick around with the bombastic social media only?”
To develop a website, you must first identify your “why” so that you can continue to produce material that supports your overall business strategy.
Remember: Do not build a website just because it’s inexpensive and everyone else is doing it, and excitedly jumping on the bandwagon. It’s the equivalent of tossing your hard-earned earnings into the sea. It won’t be as efficient and effective when you don’t have a proper plan. “By failing to prepare, you plan to fail,” as Benjamin Franklin put it.
Your website should be able to promote your business for you, engage your existing customers, and help you acquire potential customers. A well-designed website has the potential to attract customers from your competitors’ websites and convert them to yours. Isn’t that brilliant?
If you still wonder why you should build a website, here is our top 10 reason.
Where: Visual attraction
Before you start building a website, there are a few things you should consider.
What makes you stand out from the other websites? What makes it so unique?
This is where your creativity juice has to squeeze out. What to put, where to organize, and how to display your visual aids on your website can boost your click-through rate and decrease the bounce rate of your website.
This means more people will be aware of your business. It potentially converts them into real customers. Here is a handy list you can refer:
- Business Logo
- Company Brief / Profile – Keep it short and simple (KISS)
- Quick summary on home page
- Navigation Tab
- Use symbols, photos, or emojis to stay closer to readers
- Company’s intro
- Product videos or visuals
- Social media links
- Contact us info
If you want to rank your website easily in the SEO process, you and your business should start right away with it because humans are visual creatures that enjoy bright and colorful display.
How: Tools
If you are serious about establishing your business online, you should invest in a domain name, which may only cost as little as RM10-RM30 for the first year.
There are several tools available on the market that you may use for free. These are mostly DIY (do it yourself) tools, and most of them are free.
However, if you are creating a website for your company, it is a good idea to invest a modest bit of money to make your website more professional.
Before you can transform a prospective customer into a client, you must first make them believe that you are serious about your business.
Bigdomain has you covered because we have the most affordable yet comprehensive package for your web hosting plan.
Whatsapp us now go.bigdomain.my/marketing
Conclusion
Now you have the plan set for building a website using the 4W1H method. Here comes the execution part.
If you are eager to pump up your business lead for your website, do have a look at our article to know what you need to start a website with ease and grace.
Don’t worry, it’s not as technical and complicated as you think.
