Does having a quality web design affect the trust in users?
It’s not a surprise that trust is the most powerful factor that can influence whether or not people will seal the deal with your business. You’ve probably heard of the saying, “don’t judge a book by its cover”, but we may need to dismiss that in this context as users will usually judge a business in mere seconds of looking at their websites.
If you cannot catch their attention within that period, there might be something wrong, or maybe there is a lack of wow-factor in your web design. Hence, you need to ask yourself what needs to be improved on your web design. By doing so, you can build and strengthen trust with current users and potential customers. With that in mind, let’s look at the 4 Ways to Gain Users’ Trust through Quality Web Design.
Web Design – The Web Layout and Design
Did you know the first thing that will catch the customers’ attention is your web layout and design? Web design is a key aspect that should not be taken lightly when handling an online business. This means you will need to have an up to date and appealing layout and design. However, what if it’s the opposite?
Think of it this way, how would users trust a website that looks outdated or poorly designed? You can’t expect them to remain on your page without leaving if you don’t put any effort into beautifying the web design in the first place. So, to build trust with users, your website must portray a legitimate business instead of some shady operating business.
When building the web design and layout, you should always consider the user’s experience, which includes both returning and first-time users. Therefore, keep it simple, structured, and professional, but don’t be afraid to experiment on different designs and layouts to provide the best user experience for your business.
Additionally, a well-designed website will need to be seamless and easy to navigate so that it won’t look messy and difficult to use. This applies to not only the web design and layout, but other components as well.
Here are some tips on how you can create consistency throughout your web design and layout:
- Use the same fonts and colour schemes or combinations on every page
- Make sure that your logo is visible on every page
- Provide a menu bar in the same position on every page
Web Design – ‘About Us’ Page
Many of you may think that the ‘About Us’ page is strictly about informing your products and services to users. However, don’t be mistaken because this is where you can let your creative juices flow and let loose.
You need to think of the page as a place where you get to showcase your brand’s specialty and illustrate what sort of values you can present to your customers. Sometimes, connecting with users through your business stories can strengthen trust and potentially convert users into actual customers.
In other words, don’t underestimate how a well-organised ‘About Us’ page can change users’ whole perspective towards your business. So, be as informational as you can but stick to the necessary part only to avoid sounding tedious and redundant.
You may use these as guidelines to create or revise your ‘About Us’ page:
- Who are you?
- What are your services?
- When did you start?
- Where are you located?
Web Design – ‘Contact Us’ Page
Similar to the ‘About Us’ page, the ‘Contact Us’ page is also essential for you to include in your web design. Imagine if a user is interested in your products and services but they cannot reach out to you because the contact details are not provided? Wouldn’t that look suspicious and inconvenient from a user’s point of view?
With that in mind, you still shouldn’t disclose any critical information but instead be as transparent as possible so that users know that you are a trustworthy website and business. Consequently, this helps in building trust and reassurance in users towards your business.
So, take this as an opportunity to make your ‘Contact Us’ page a place where you can communicate with users easily. It is the same concept as handing out business cards in real life, except this one is virtual. Make sure to dedicate one separate page for your contact information so that users can find them without any hassle.
These are some of the necessary details that you need to include in your ‘Contact Us’ page:
- Phone numbers (office and customer support)
- Email addresses
- Contact form
- Chat boxes
- Company’s address
- Operating hours
Web Design – Trust Indicators
Online scammer schemes are real and becoming more rampant, leading to many people falling victim to them. Phishing, online shopping frauds, and identity theft are some of the most common scams that are widely conducted on the Internet. As a result, users are becoming more cautious of where they spend their money and who they interact with because they are afraid of getting scammed.
However, if there’s one thing that can convince users to do business on your website, it’s the trust indicators. Having trust indicators help build brand credibility and lower the bounce rate on your website. In addition, when you indicate that you prioritise customers’ safety over everything, they will feel safe and secure to conduct business with you. As a result, it will help you earn more leads and conversions down the road instead of losing sales.
Here are some of the trust indicators that you can include in your web design:
- SSL Certificate
- Privacy policy
- Reviews and testimonials from customers
- Social media profiles
- Payment security badges (“Your payment is secured with…”)
- Display of client or partner logos
TIP: Reliable websites start with HTTPS, not HTTP.
Optimize Your Website for Customer Satisfaction Today!
As mentioned earlier, web designing can significantly reflect how serious and dedicated you are with your online business. Furthermore, if the execution of the web design is done correctly, you will get to see exceptional results for your business, including web performance, customer experience, and many more. So don’t hesitate to invest your money in professional web design because the efforts and money you put into your website today will not go unnoticed, and it will definitely pay off!
At Big Domain, we have a team of experts with over 10 years of experience in web designing. We have hundreds of pre-designed themes that you can choose from, and our team will deliver them to you within just a few days. We understand the importance of standing out from your competitors and creating the ideal web design catered to your audiences and preferences. So, if you’re searching for web designers to help boost your brand to the next level, then look no further because Big Domain has you covered with your web design needs!
For more information on our web design services, click here.
Contact our team today to start building your dream website at https://www.go.bigdomain.my/marketing.
