All About SERPs
Over 90% of user traffic is directed to websites that appear on the first page of results displayed by Google search. A search engine results page (SERPs) is the page that occurs following the submission of a search (commonly using specific terms and phrases known as keywords) to Google, Bing, or any other web browser.
There are 2 types of content:
Paid Search: (Pay-Per-Click (PPC) Basis) Focuses on paid rankings and allows users to pay for a high spot in search results.
Organic Search: (Google’s Index) Focuses on unpaid rankings in search results; businesses use SEO to improve their site’s exposure or rankings in search results.
There are different types of search queries:
- Navigational Queries: When someone searches for a website but does not type the entire URL
- Informational Queries: When they want to learn something and become engaged with a brand through its content
- Transactional Queries: When they are considering purchasing something, such as a specific product or an item from a large category
Why SERPs Important To Us?
There are 3.8 million searches on Google every minute. The majority of users click on paid or organic results on the first page of the SERPs and rarely go further down the page. You’re basically invisible if you’re on page two or later. Therefore, it is crucial to rank on Google’s first page.
- It will significantly increase your website’s traffic
- It will boost your brand’s awareness and credibility
- It will increase your brand presence
- Generate more leads
- Higher crawlers ranking for your site
Google’s complex algorithm determines the organic results. Despite the fact that Google’s algorithm is a closely guarded secret, the site has publicly disclosed a few key ranking components, including off-page and on-page SEO signals; the speed of site loading; brand visibility; and trust signals.
There are few types of SERP features:
- Featured snippets
- Knowledge card
- Knowledge Panel
- Image Pack
- Top stories
- People Also Ask (PAA)
- Shopping results
- Tweets boxes
- Sitelinks
- Videos
What Is SEO?
SEO, aka Search Engine Optimization, is the process of taking measures to increase the Google ranking of a website or piece of content. It assists individuals in finding information and discovering pages on the internet. It helps to monitor your site’s technical health, gets links to your site from other sites, and keeps your site’s web search presence updated.
- SEO promotes your site socially and runs smoothly
- Good SEO strategies increase a website’s usability and user experience
- Users trust search engines, and a website’s confidence grows if it appears in the top rankings for the user’s terms
Ways to Enhance the SEO Ranking
- Publish relevant and knowledgeable content using suitable keywords or phrases
- Update your content like the blog and social media post regularly
- Review and update your site’s metadata regularly after changes
- Include pertinent links into the text rather than using “click here” links
- Add alt tags to video and image
List to Conduct SEO
- Conduct an SEO Audit on your website
- Use a keyword research tool to determine the keywords people are using to find you
- Identify new keywords for which you want to rank
- Provide feedback to improve content
- Keep track of your website’s performance
- Invest in inbound marketing or SEO software
- Examine the high-performing web pages
- Look for ways to get inbound connections from similar websites
- Keep track of how your rankings and traffic are changing
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