SEO and SEM are two marketing channels that businesses can use to reach their target audiences on Google’s search engines. Sometimes, people may confuse when these two terms are used to refer to a similar set of activities. Any professional digital marketers should have known and clearly understood their importance in the marketing sectors.
What are the differences between them?
SEO or Search Engine Optimization is an organic search strategy. SEO can help a brand in increasing its search rankings. It is also divided into three categories: On-page SEO, Technical SEO, and Off-page SEO.
SEM, also called Search Engine Marketing, is a paid search strategy. SEM helps in getting traffic and visibility from both organic and paid searches. For example, Google Ads is the most popular for search engine ad hosting.
Which is better, SEO or SEM?
Now you know their differences, the first thing that pops up in your mind will be: “Which one is better?” First, you need to know SEO is just a SEM component, so you can’t have a successful SEM without SEO. A strategic approach that includes both is the most effective way to grow a company’s online business. Besides, you will still need to depend on your overall strategy and budget. For example, you probably may not have a lot of money for paid search if you’re running a startup and bootstrapping. Nowadays, all businesses need SEO, and that’s no longer an option.
Here are some basic SEO and SEM strategies:
SEO
- Keyword research
- Content marketing
- Meta tag optimization
- Backlink building
- User experience optimization
SEM
- Keyword research
- Set a goal for your campaign
- A/B test
Read through this blog, and you’ll know why businesses need both of them! Now we have SEO and SEM services that can make your website BE NO. 1 in Google and improve your traffic! Don’t hesitate, feel free to make an appointment with our expert for further information. WhatsApp: +6018 243 0118
