Advantages of Digital Technology

Digital technology is a branch of scientific or engineering knowledge with the engagement of creation and practical use of digital or computerized devices, systems, etc. The transformation of digital technology has transformed nearly every aspect of modern life.  Digital technology provides a more compact, faster, versatile for devices. Below are...

5Ds of Digital Marketing

It is important to understand and think about who the audience which business will be interacting with in order to manage them. Meanwhile, digital marketing is the important marketing term to the future of marketing in any business.  Hence, today we will talk about the 5Ds of digital marketing as...

The Journey of The Mobile Wireless Communication Technology, Starts from 0G to 5G.

One of the core technologies that helps the evolution of mankind and technology is telecommunication and networking. Imagine if we don’t have these communication and transmission of data channels, how can humans enjoy advanced technology as it is today?  Telecommunication Telecommunication is a communication over a distance by various types...

Penang – KOL Live Streaming Training Programme

Key Opinion Leader (Influencer) - Kind of influencer marketing, which is a type of marketing strategy in a form of social media that involves placement of product or service from influencers.  According to Seth Godin “people do not buy goods & services. They buy relations, stories and magic.”, apparently, the...

Focus on Customer Experience Leads to Higher Profits

You may wonder what’s the difference between customer service and customer experience. Customer service responsible with the single touchpoint with a brand while customer experience impacts customer feelings and emotions to some extent.  In addition, customer experiences even encompasses the whole journey of the customer in making purchasing decisions about...