Penang – KOL Live Streaming Training Programme

Key Opinion Leader (Influencer) - Kind of influencer marketing, which is a type of marketing strategy in a form of social media that involves placement of product or service from influencers.  According to Seth Godin “people do not buy goods & services. They buy relations, stories and magic.”, apparently, the...

Focus on Customer Experience Leads to Higher Profits

You may wonder what’s the difference between customer service and customer experience. Customer service responsible with the single touchpoint with a brand while customer experience impacts customer feelings and emotions to some extent.  In addition, customer experiences even encompasses the whole journey of the customer in making purchasing decisions about...

Simple yet Critical Tips for Creating Better Landing Pages

Lead generation is the process of looking for and attracting people who are also named as leads who are having huge potential in becoming businesses customers now or in the future. While, there are 2 most vital elements of lead generation which are landing pages and lead- capture forms. These...