Understanding XHS User Stickiness 用户粘性
User stickiness (用户粘性) on Xiaohongshu (小红书) refers to the ability of the platform to retain users and keep them actively engaged over time. It is a critical metric that indicates how effectively the platform can hold users’ interest, prompting them to return frequently and spend more time interacting with the content.
Xiaohongshu, as a mature social commerce platform, has been encouraging Malaysia XHS (小红书) online businesses to enhance user stickiness by providing features for social interactions, user-generated content, and verified XHS business accounts (小红书企业号) with Blue V/蓝V that increase credibility and trust for Malaysia XHS online business.
In this article, we provide step-by-step tutorials and tips in managing a successful XHS group chat 小红书群聊 especially for online business Malaysia.
1. What is XHS Group Chat (小红书群聊)?
XHS Group chat is one of the private domain traffic methods used by merchants to maintain core user relationships. It gathers interested users through content or products across various traffic scenarios and combines the platform’s efficient group reach capabilities, diverse playstyles, and exclusive benefits to help merchants enhance long-term user activity and ensure stable consumption.
Malaysia XHS group chats 小红书群聊, growing in a healthy and active community of “sincere sharing,” gather users based on interests, offering higher user loyalty and better conversion rates compared to competitor platforms.
Benefits of XHS Group Chats:
- Public and Private Domain Traffic Interconnectivity: Through group reach and interaction, it provides efficient and stable traffic supply outside the public domain for live streams and notes. Active group members see a 95% increase in live stream exposure and a 30% increase in note interactions.
- Accumulating Quality Potential Customers: Attract and retain users with interaction potential through different pre-traffic scenarios, achieving first-time user conversion through varying threshold designs and playstyles. New shop visitors’ group purchase conversion rate increases by 85%.
- Enhancing Customer Stickiness: Continuously refine interactive operations to recall old customers, fostering high-trust and loyal users, unlocking long-term user value. XHS group chat 小红书群聊 user repurchase rate increases by 2.5 times.
2. XHS Group Chat Positioning 小红书群聊定位
Types of Groups:
互动性 Interactive Type:
- Value: Increases user trust and purchase willingness by involving them in store operations.
- Suitable for: All merchants, especially those with a personal account presence, community operation capacity, and new or startup merchants.
- Key Operations: Exclusive content sharing, product recommendations, live stream previews, user reviews, and group polls.
- Recommended Tools: Bulk messaging, group voting, etc.
客服型 Customer Service Type:
- Value: Makes it easier for users to consult and resolve issues, improving purchase satisfaction and loyalty.
- Suitable for: Merchants with limited capacity and high customer service demand, such as electronic product sellers.
- Key Operations: Pre- and post-sales service, product usage, and purchase knowledge sharing.
- Recommended Tools: Private messages for group queries, group AI assistant.
促销型 Promotion Type:
- Value: Attracts more users through discounts and special offers, increasing store exposure and sales.
- Suitable for: All merchants, especially those with high repurchase rates.
- Key Operations: Exclusive group prices, large coupon giveaways, promotional strategies, new product trials, pre-sales, and order bonuses.
- Recommended Tools: Entry gifts, group purchases, bulk messaging.
3. How to Create a XHS Group Chat 小红书群聊
Method 1: Xiaohongshu App
- Click [Messages] > [Group Chat] > [Create Now] and enable [Public Display], making the group visible on the merchant’s homepage.
- Go to [Personal Homepage] > [Group Chat] > [Create Group Chat].
Method 2: Xiaohongshu Qianfan App/PC
- Click All Tools > Group Management > Create Group Chat.
- Choose Public Display to attract more customers.
4. Attracting New XHS Group Chat Members
Regular Entrances
- Merchant Homepage: Automatically displayed when a public group is available.
- Private Messages: Requires configuration for display:
- Configure in Professional Account (小红书专业号) Platform via Content Management > Private Message Service Component.
Efficient New Member Coupons
New member coupons are a common marketing tool for private domain attraction. Merchants can configure discount coupons to attract new customers to join XHS group chats, facilitating long-term private domain operations, increasing repurchase rates, and expanding private domain traffic accumulation.
How to Use Notes for Attracting New Group Members on Xiaohongshu
Enhancing your Xiaohongshu (小红书) group chat membership can be effectively achieved by optimizing the platform’s note (笔记) feature. On average, associating notes with group chats can increase new member entry by 30%. Here’s a detailed guide on how to do this:
Method 1: Associating New Notes with XHS Group Chats
When creating a new note, you can link it directly to your group chat, making it easier for users to join. Follow these steps:
- Publish Your Note:
- Start by creating a new note as you normally would.
- Before publishing, click on the “Advanced Options” (高级选项).
- Select “Associate with Group Chat”:
- In the advanced options, choose the “Associate with Group Chat” (关联群聊) option.
- This links your note to your group chat, allowing users who read the note to see the option to join your group directly from the note.
Method 2: Associating XHS Group Chats with Published Notes
You can also link already published notes to your group chat. Here’s how:
- Access Your Group Chat:
- Go to your group chat and click on the three dots (···) in the upper right corner.
- Link to Note:
- Select “Link to Note” (关联笔记) from the menu.
- Choose the note you want to associate with your group chat from your existing notes.
Creating a Group Entry Command
An efficient way to encourage users to join your group chat is by generating a group entry command that can be embedded in your notes. Here’s the process:
- Generate Group Command:
- Within your group chat, click on the three dots (···) in the upper right corner.
- Select “Generate Group Command” (生成群口令).
- Copy and Paste Command:
- The group command will be automatically copied to your clipboard.
- Paste this command into the body or comment section of your note. This creates an automatic entry point for users who click on it to join your group chat.
By integrating these strategies, you can significantly enhance the visibility and membership of your Xiaohongshu group chats. Linking notes to group chats not only makes it easier for users to join but also utilizes the platform’s social and interactive features to enhance engagement and community building.
5. XHS Group Layer Management 群管理
Entry Threshold Layering
- Method 1: Xiaohongshu App:
- Enter your XHS group chat, click the top right “…” and go to Group Management.
- Set your exclusive entry threshold under “Entry Threshold”.
Member Layer Management (CRM)
Helps merchants understand basic user activity data and transaction information, managing user information within the group. Supports searching and viewing user details, with future support for segmented marketing operations.
6. Conversion Tools
Guidance for Sharing Notes
Since the automated features for sharing product notes may not be supported for Malaysian businesses, here’s how you can manually share product notes in your Xiaohongshu group chat:
- Create and Publish a Note:
- Start by creating a detailed note about your product. Include high-quality images, descriptions, and any relevant links.
- Publish the note on your Xiaohongshu profile.
- Copy Note Link:
- Once the note is published, open the note and copy its URL link.
- Share in Group Chat:
- Paste the copied URL link into your group chat message field and send it. This allows your group members to click on the link and view the product note directly.
Guidance for Sending Coupons
To send coupons manually to your Xiaohongshu group chat members, follow these steps:
- Create a Coupon:
- Design a coupon using a graphic design tool or app, ensuring it includes all the necessary details such as discount amount, validity period, and usage instructions.
- Save and Upload:
- Save the designed coupon as an image file.
- Share in Group Chat:
- Upload the coupon image to your Xiaohongshu group chat by attaching it in a message. Include a message explaining the coupon details and how members can use it.
Guidance for Group Purchases
Here’s how to manage group-exclusive prices manually:
- Create Special Offers:
- Decide on special prices or discounts exclusively for your group chat members. Create a post or note detailing these offers.
- Share Offer Details:
- Write a message in your group chat explaining the special offers. Include all necessary details such as product names, discounted prices, and any terms and conditions.
- Coordinate Purchases:
- Ask interested members to message you privately to arrange their purchases. Provide them with a unique code or instruction that they can use on your online store or during checkout to avail the discount.
群内晒单/分享 (Group Sharing and Posting)
Group sharing and posting (群内晒单/分享) on Xiaohongshu (小红书) involves members sharing their personal experiences, product reviews, and photos within the group chat. This interactive feature allows users to post images and notes about products they have purchased or used, encouraging others in the group to engage and discuss.
The Importance of User Stickiness (用户粘性) for XHS Online Business
User stickiness, or 用户粘性, is crucial for the success of online businesses, including those operating on Malaysia XHS platform. Several factors contribute to user stickiness, making it a vital aspect for enhancing engagement and loyalty among users in Malaysia’s online business landscape.
- Community Engagement and Identification:
User stickiness is significantly influenced by the level of community engagement and identification. By creating a sense of belonging and attachment within 小红书群聊 XHS group chats, users are more likely to return and stay engaged with the platform.
This is especially effective in social commerce, where interactions with social media influencers (SMIs) and other users foster a strong community bond, thereby increasing user loyalty and retention.
- Flow Experience and Emotional Contagion:
The flow experience—where users are fully immersed and enjoy their interactions on the platform—plays a crucial role in enhancing user stickiness. Similarly, emotional contagion, where positive emotions are shared and spread among users, also contributes to their attachment to the platform.
Platforms like Malaysia XHS (小红书) can optimize these experiences to provide a smoother and more enjoyable user experience, further solidifying user loyalty.
- Private Domain Traffic:
Utilizing private domain traffic through XHS group chats allows businesses to maintain closer and more personalized interactions with their customers. This approach not only enhances user engagement but also facilitates better control over customer relationships, leading to increased user stickiness.
Effective use of group chats helps in creating exclusive content, offering personalized services, and conducting targeted promotions, which all contribute to higher user retention and loyalty.
- Quality Service and User Experience:
Providing high-quality service and ensuring a positive user experience are essential for maintaining user stickiness. This includes quick and efficient customer service, personalized recommendations, and seamless interactions within the XHS group chat environment.
By meeting and exceeding user expectations, businesses can foster long-term relationships with their customers.
Additional Tips in Managing XHS Group Chat 小红书群聊
Managing XHS group chats effectively on Xiaohongshu for an online business Malaysia requires strategic planning and active engagement. Here are some additional tips to enhance your XHS group chat 小红书群聊 management:
1. Create Engaging and Exclusive Content
- Exclusive Offers and Content: Share exclusive deals, early access to new products, and behind-the-scenes content to make group members feel valued and special.
- Personalized Interactions: Address members by their names and tailor content based on their interests and past interactions.
2. Active Moderation and Interaction
- Regular Updates: Keep the group active with regular updates, announcements, and content that encourages discussion.
Prompt Responses: Ensure quick and helpful responses to queries and comments to maintain a positive and interactive environment.
3. Community Building Activities
- User-Generated Content: Encourage members to share their own content, such as product reviews, photos, and experiences. This can increase engagement and foster a sense of community.
- Interactive Activities: Organize polls, Q&A sessions, and live streams to keep the group dynamic and interactive.
4. Utilize Analytics and Feedback
- Monitor Engagement Metrics: Track engagement metrics such as message frequency, active users, and response times to understand what works and what doesn’t.
- Collect Feedback: Regularly ask for feedback from group members to improve the group’s content and functionality.
5. Implement Gamification
- Rewards and Recognition: Introduce reward systems for active members, such as discounts, badges, or recognition posts.
- Challenges and Contests: Run periodic challenges and contests with attractive prizes to keep the group lively and engaging.
6. Segment and Personalize Communication
- Segment Groups: Create sub-groups based on interests, purchase history, or demographics to send more targeted and relevant messages.
- Personalized Messaging: Use the XHS group chat’s features to send personalized messages and offers, making members feel unique and valued.
7. Educational Content
- Informative Posts: Share tips, tutorials, and educational content related to your products to add value to your members.
Expert Sessions: Host sessions with experts or influencers to provide insights and advice, enhancing the perceived value of the group.
8. Maintain a Positive Atmosphere
- Enforce Group Rules: Clearly outline and enforce group rules to maintain a respectful and positive environment.
- Positive Engagement: Highlight positive contributions and maintain a supportive community spirit.
9. Optimize Xiaohongshu Features
- Rich Media: Use images, videos, and other multimedia content to make posts more engaging.
- Group Polls: Utilize polls to engage members and gather opinions on new products or initiatives.
10. Strategic Promotions
- Timed Offers: Introduce time-limited offers and flash sales within the group to create a sense of urgency.
- Sneak Peeks: Give group members sneak peeks of upcoming products or events to build anticipation.
By integrating these tips into your XHS group chat management strategy, you can enhance user engagement, foster loyalty, and drive sustained growth for your online business in Malaysia. For more detailed strategies and case studies, you can refer to resources from MDPI and Atlantis Press (MDPI) (Atlantis Press).
How BigDomain Can Help with Your Malaysia XHS Group Chat Strategy
Are you looking to enhance your Malaysia XHS (小红书) group chat strategy and maximize user engagement? BigDomain is here to help. Our team of experts specializes in creating effective and targeted marketing strategies tailored for Malaysia XHS. Here’s how we can support your business:
1. Account Setup and Verification: We assist in setting up your Malaysia XHS Business Account (小红书企业号) and guide you through the Blue V (蓝V) verification process to ensure your account (小红书OA) gains the trust and credibility it needs to attract and retain users.
2. Content Creation and Management: Our content creation team will develop engaging and relevant posts, exclusive offers, and interactive content to keep your group chat vibrant and active. From product reviews to live stream previews, we tailor content that resonates with your audience.
3. Advanced Analytics and Insights: With our advanced analytics tools, we provide you with detailed insights into user behavior, engagement metrics, and conversion rates. This data-driven approach helps us optimize your group chat strategy for maximum effectiveness.
4. Promotional Campaigns: We design and implement targeted promotional campaigns, including exclusive group prices, coupon giveaways, and interactive contests. These strategies are crafted to enhance user participation and drive sales.
5. Community Building: BigDomain helps you build a strong and loyal community within your Malaysia XHS group chat. By fostering a positive and interactive environment, we enhance user stickiness and long-term engagement.
6. Customer Support and Engagement: We offer solutions for efficient customer support within your group chat, ensuring prompt responses and high satisfaction rates. Our tools and strategies help maintain a high level of interaction and user loyalty.
Ready to take your Malaysia XHS group chat to the next level? Feel free to check out at:
https://bigdomain.my/xiaohongshu/
Or, you can easily reach out to our team for further assistance via WhatsApp using the following link:
https://wapp.my/60187880118/ (Sue)
https://wapp.my/60184715660/ (Hooi Min)
FAQs on XHS Group Chat Feature 小红书群聊
Here are seven frequently asked questions (FAQ) about managing group chats on XHS for online businesses Malaysia:
1. How can I attract new members to my XHS group chat 小红书群聊?
You can attract new members by promoting your group chat on your Malaysia XHS profile, sharing the group link in your posts, offering exclusive discounts for new members, and using Xiaohongshu’s advertising features to reach a wider audience (WalkTheChat) (Nanjing Marketing Group).
2. How can I ensure active participation in my group chat?
To keep your group chat active, regularly post engaging content, such as tips, tutorials, product updates, and exclusive offers. Encourage members to share their experiences and feedback, and respond promptly to their messages. Hosting live streams and Q&A sessions can also enhance engagement.
3. What tools does Xiaohongshu offer for managing group chats?
XHS provides several tools for managing group chats, including bulk messaging, group polls, and private messaging for group queries. These tools help you maintain communication and engagement within your group efficiently.
4. Can I link my XHS group chat 小红书群聊 to specific posts or products?
Yes, you can link your group chat to specific posts or products. When creating a group chat, you can choose to associate it with a particular post. This allows users browsing the group chat plaza to see the original post and decide if they are interested in joining the chat.
5. How can I measure the success of my XHS group chat 小红书群聊?
Track engagement metrics such as the number of active members, message frequency, and the response rate to your posts. Additionally, monitor sales conversions from group members and gather feedback to continuously improve the group’s effectiveness. Analyzing these metrics can help you understand what works and make necessary adjustments.
FAQs on XHS Business Account (小红书企业号) and Blue V / 蓝V
1. What is a Xiaohongshu Business Account (小红书企业号)?
A Xiaohongshu Business Account (小红书企业号) is a specialized account (小红书OA) for businesses on the Xiaohongshu platform. It allows companies to create a brand presence, engage with users, and promote their products or services through various marketing tools and features unique to business accounts (小红书企业号).
2. How do I create a Xiaohongshu Business Account 小红书企业号?
To create a Xiaohongshu Business Account, visit the official Xiaohongshu registration page, select the “Business Account” option, and follow the prompts to enter your business details, verify your information, and set up your account.
3. What are the benefits of having a Xiaohongshu Business Account 小红书企业号?
A Xiaohongshu Business Account offers several benefits, including access to advanced analytics, marketing tools, enhanced customer engagement features, and the ability to run targeted advertising campaigns. It also helps in building brand credibility and trust among users.
4. Are there any costs associated with a Xiaohongshu Business Account 小红书企业号?
While creating a Xiaohongshu Business Account is generally free, certain features, advertising options, and promotional tools may incur additional costs. These costs vary based on the scope and scale of the marketing activities you choose to implement.
5. What is a Blue V (蓝V) verification on Xiaohongshu?
A Blue V verification on Xiaohongshu signifies that a business account 小红书企业号 has been officially verified by the platform. It adds a blue tick next to the account name, indicating its authenticity and credibility.
6. How do I get a Blue V (蓝V) verification for my Xiaohongshu account (小红书OA)?
To obtain a Blue V verification, you need to apply through the Xiaohongshu verification process. This involves submitting business credentials, verifying contact information, and providing other necessary documentation to prove the legitimacy of your business.
7. What are the advantages of having a Blue V (蓝V) verified account?
Having a Blue V verified account enhances your brand’s credibility and trustworthiness. It increases your visibility on the platform, gives you access to exclusive marketing tools, and enhances user engagement. Verified accounts (小红书OA) also benefit from algorithmic enhances in search results and recommendations.
8. How does a Blue V (蓝V) verification improve user stickiness?
A Blue V verification improves user stickiness by building trust and credibility with your audience. Users are more likely to engage with and return to verified accounts, leading to higher user retention and loyalty. The enhanced visibility and engagement tools available to verified accounts also help maintain user interest over time.
9. Can a Blue V (蓝V) verification help in running more effective marketing campaigns?
Yes, Blue V verification provides access to advanced marketing tools and features, such as bulk messaging, targeted promotions, and detailed analytics. These tools enable businesses to run more effective and targeted marketing campaigns, leading to better engagement and higher conversion rates.
For more detailed information on setting up and optimizing Xiaohongshu Business Accounts (小红书企业号) and 蓝V / Blue V verification, you can visit the official Xiaohongshu help center or BigDomain’s Malaysia 小红书 marketing services.
