Xiaohongshu, also known as 小红书, has quickly become an essential platform for users and businesses. Its advanced AI capabilities blend social media and e-commerce, providing a valuable space for marketing. This article explores the key AI features on Xiaohongshu and how they can be used effectively for Malaysia XHS marketing strategies.
The Rise of Xiaohongshu in Malaysia
Xiaohongshu has become a vital platform for reaching young, affluent consumers, especially in urban areas. Its user base primarily consists of young females, often referred to as the post-90s generation, who are keen on fashion, beauty, and lifestyle content. For Malaysian businesses, this presents an excellent opportunity to engage with a demographic that values high-quality, authentic content.
XHS AI Features 2024: A Comprehensive View
1. Little Sweet Potato AI Model (小地瓜)
Xiaohongshu has developed an AI model known as “Little Sweet Potato” (小地瓜), which focuses on multimodal technology and AI content creation tools. This model includes features such as AI doodles and illustrations, enhancing user-generated content. Currently, this model is being tested internally to ensure it integrates seamlessly with the platform’s ecosystem.
2. AI-Generated Content (AIGC)
The “Moment” feature on Xiaohongshu allows users to publish text-only notes accompanied by AI-generated images.
Users can select from various styles or create simple doodles that the AI can enhance, offering a creative and engaging way to share content. This feature aims to make content creation more accessible and visually appealing.
3. XHS AI Content Tools
Xiaohongshu offers several AI tools designed to assist with content creation. These include an AI text generator, AI rewrite generator, and AI title generator. These tools help users produce engaging, SEO-optimized content effortlessly, enhancing their visibility on the platform.
4. SosoShu (搜搜薯)
SosoShu (小红书搜搜薯) is XHS AI search feature that provides summarized answers from multiple sources, similar to Google’s AI overview. This feature helps users find comprehensive answers quickly, improving the overall search experience on the platform. It aggregates relevant information and presents it concisely, making it easier for users to access valuable insights.
5. XHS AI Da Vinci (AI达芬奇)
Xiaohongshu has quietly launched an AI conversational assistant called “AI Da Vinci | 达芬奇” Initially introduced in a limited capacity, XHS AI Da Vinci 达芬奇 is now accessible to more users.
This assistant provides insightful and helpful responses to user queries by searching internal data and summarizing the information. It also recommends related posts, enhancing the user experience by providing comprehensive and contextual answers.
AI Da Vinci 达芬奇 aims to offer a more interactive and engaging user experience, similar to other advanced AI chatbots. However, users have noted that while it is quite effective, there are still some limitations, such as its responses not appearing in the message list, making it a bit mysterious and less convenient.
6. XHS AI Pets and Group Chat AI (小红书群聊)
In addition to AI Da Vinci (达芬奇), Xiaohongshu has introduced AI pets and group chat AI characters. The AI pet feature, launched during the Chinese New Year holiday, allows users to interact with virtual pets that can chat and perform various activities. This feature is integrated with MiniMax technology, making the interaction more dynamic and engaging.
For group chats (小红书群聊), Xiaohongshu offers AI characters that can be added to group conversations. These AI characters can be customized with avatars, nicknames, and descriptions, and require approval from both the group owner and Xiaohongshu before they can participate in chats. This adds an additional layer of interaction and engagement within group discussions.
Optimizing Xiaohongshu Group Chat AI Helper for Traffic Generation
One innovative method for using Xiaohongshu’s AI capabilities is through group chat AI assistants. This approach not only enhances user engagement but also serves as a unique way to drive traffic. Here’s how you can optimize Xiaohongshu’s group chat AI for your business:
1. Setting Up an AI Assistant
- Create an Admin Account: Use a secondary account as the group admin to manage AI assistants safely.
- Add the AI Assistant: In the group chat, click the “+” button, then select the AI option next to the group check-in feature. Create a new AI assistant and customize its name (e.g., using a WeChat ID for direct contact) and avatar. This setup is crucial as it provides a direct link for new group members to contact you without scrolling through past messages..
2. Establishing Group Check-Ins
- Create a Group Check-In: Use the group check-in feature to guide users towards your WeChat ID. This feature also helps track how many users are engaging with your content.
- Customize the Check-In: Include prompts and visual cues to ensure that users see and interact with your WeChat ID. Utilize emojis and homophones language(谐音) to make the hint message less obvious.
3. Monitoring and Adjusting
- Track Engagement: Use the check-in feature to monitor user interactions and adjust your strategy accordingly. This data can help you refine your approach and improve user engagement.
- Multiple Methods: Combine this approach with other marketing strategies to ensure a diverse and secure traffic-driving method.
By optimizing the use of group chat AI assistants and combining them with strategic check-ins, businesses can effectively drive engagement and direct users to their preferred contact points.
Note: Keep in mind that this approach still needs to be tested for resilience. No traffic generation method is completely safe, so it’s better to use multiple methods for better results.
Alternatively, you can partner with BigDomain – Leading Malaysia XHS Marketing Agency to get a Xiaohongshu business account (小红书企业号) or professional account(小红书专业号) to easily earn traffic.
How to Optimize Malaysia XHS Marketing with Xiaohongshu AI Search
The XHS AI search feature, SosoShu(搜搜薯), significantly enhances XHS marketing strategies on Xiaohongshu by providing detailed and summarized answers from multiple sources. Here’s how it benefits businesses:
1. Enhanced Visibility
When users search for specific keywords, SosoShu (搜搜薯) aggregates and highlights content that is most relevant and useful. By optimizing content with targeted keywords, businesses can improve their visibility in search results, ensuring their products and services are easily discovered by potential customers.
2. Better User Engagement
SosoShu (搜搜薯) provides users with quick and comprehensive answers, making the search experience more efficient and engaging. This leads to higher user satisfaction and increased likelihood of interaction with the content. Businesses can optimize this by creating high-quality, informative posts that address common queries and needs of their target audience.
3. Strategic Ad Placement
Xiaohongshu’s search ads allow businesses to place their ads directly in search results, increasing the chances of reaching users actively looking for related products or services. This targeted approach ensures higher relevance and effectiveness of ads, leading to better conversion rates.
4. Data-Driven Insights
The XHS AI search feature also provides valuable data on user behavior and preferences. Businesses can analyze this data to understand what their audience is searching for and tailor their XHS marketing strategies accordingly. This helps in creating more relevant content and improving overall marketing effectiveness.
Different Points of View on XHS AI Content Generator
The use of AI content generators on Xiaohongshu has become increasingly common. Many influencers and content creators are using AI to produce engaging and high-quality content efficiently. Here are some perspectives on this trend:
1. Growing Popularity Among Content Creators
Over the past six months, many Xiaohongshu influencers have started using AI to generate text and image content. For example, a personality test account used AI to create content and gained nearly 40,000 followers in six months. Another knowledge-based account accumulated 60,000 followers in a year by updating AI-generated question-and-answer content daily.
2. Availability of AI Writing Tools
Various AI writing tools specifically designed for Xiaohongshu content are now available. Tools like Kimi, Doubao, Tongyi Qianwen, and Wenxin Yiyan offer capabilities to generate Xiaohongshu-style content. These tools help creators produce content that aligns with the platform’s style and audience preferences.
3. Mixed Reactions from Users and Creators
While AI-generated content is becoming more accepted, there are mixed reactions regarding its quality and originality. Some creators have successfully integrated AI into their content creation process, enhancing productivity and engagement. However, there are concerns about content homogenization and the impact on user willingness to pay for AI-generated content. These issues highlight the need for continuous improvement in AI content generation to ensure diversity and uniqueness.
Final Thoughts
Xiaohongshu has become a high-quality community platform used by many as a lifestyle search engine. As social media platforms increasingly integrate AI, the challenge lies in making AI a valuable asset to their communities.
Xiaohongshu’s approach to AI integration is notably understated. Instead of aggressive promotion, the platform focuses on seamlessly embedding AI into its products and user experiences. This strategy prioritizes user experience and continuous optimization, ensuring that AI enhances the platform’s functionality without overshadowing it. The goal is to use XHS AI effectively without being constrained by its concept.
For Malaysian businesses, utilizing Xiaohongshu’s AI features offers a unique opportunity to engage with a young, affluent audience. By focusing on authentic content creation, utilizing AI tools, and engaging with AI features like Da Vinci (达芬奇), businesses can maximize their Malaysia XHS marketing efforts on the platform.
As Xiaohongshu 小红书 continues to innovate, staying updated with these advancements will be crucial for businesses looking to make the most of this dynamic platform.
Further reading on Malaysia XHS marketing strategies:
- Learn Malaysia XHS Marketing Tips from 小红书OA@官方薯 – BigDomain
- Enhance User Stickiness via XHS Group Chat (小红书群聊) | Malaysia XHS Marketing – BigDomain
- XHS Product and Regular Post Traffic |Xiaohongshu Malaysia – Big Domain
How BigDomain Can Help with Your Malaysia XHS Group Chat Strategy
Are you looking to enhance your Malaysia XHS (小红书) group chat strategy and maximize user engagement? BigDomain is here to help. Our team of experts specializes in creating effective and targeted marketing strategies tailored for Malaysia XHS. Here’s how we can support your business:
1. Account Setup and Verification: We assist in setting up your Malaysia XHS Business Account (小红书企业号) and guide you through the Blue V (蓝V) verification process to ensure your account (小红书OA) gains the trust and credibility it needs to attract and retain users.
2. Content Creation and Management: Our content creation team will develop engaging and relevant posts, exclusive offers, and interactive content to keep your group chat vibrant and active. From product reviews to live stream previews, we tailor content that resonates with your audience.
3. Advanced Analytics and Insights: With our advanced analytics tools, we provide you with detailed insights into user behavior, engagement metrics, and conversion rates. This data-driven approach helps us optimize your group chat strategy for maximum effectiveness.
4. Promotional Campaigns: We design and implement targeted promotional campaigns, including exclusive group prices, coupon giveaways, and interactive contests. These strategies are crafted to enhance user participation and drive sales.
5. Community Building: BigDomain helps you build a strong and loyal community within your Malaysia XHS group chat. By fostering a positive and interactive environment, we enhance user stickiness and long-term engagement.
6. Customer Support and Engagement: We offer solutions for efficient customer support within your group chat, ensuring prompt responses and high satisfaction rates. Our tools and strategies help maintain a high level of interaction and user loyalty.
Ready to take your Malaysia XHS marketing strategies to the next level? Feel free to check out at:
https://bigdomain.my/xiaohongshu/
Or, you can easily reach out to our team for further assistance via WhatsApp using the following link:
https://wapp.my/60187880118/ (Sue)
https://wapp.my/60184715660/ (Hooi Min)
FAQs on XHS Business Account (小红书企业号) and Blue V / 蓝V
1. What is a Xiaohongshu Business Account (小红书企业号)?
A Xiaohongshu Business Account (小红书企业号) is a specialized account (小红书OA) for businesses on the Xiaohongshu platform. It allows companies to create a brand presence, engage with users, and promote their products or services through various marketing tools and features unique to business accounts (小红书企业号).
2. How do I create a Xiaohongshu Business Account 小红书企业号?
To create a Xiaohongshu Business Account, visit the official Xiaohongshu registration page, select the “Business Account” option, and follow the prompts to enter your business details, verify your information, and set up your account.
3. What are the benefits of having a Xiaohongshu Business Account 小红书企业号?
A Xiaohongshu Business Account offers several benefits, including access to advanced analytics, marketing tools, enhanced customer engagement features, and the ability to run targeted advertising campaigns. It also helps in building brand credibility and trust among users.
5. Are there any costs associated with a Xiaohongshu Business Account 小红书企业号?
While creating a Xiaohongshu Business Account is generally free, certain features, advertising options, and promotional tools may incur additional costs. These costs vary based on the scope and scale of the marketing activities you choose to implement.
6. What is a Blue V (蓝V) verification on Xiaohongshu?
A Blue V verification on Xiaohongshu signifies that a business account 小红书企业号 has been officially verified by the platform. It adds a blue tick next to the account name, indicating its authenticity and credibility.
7. How do I get a Blue V (蓝V) verification for my Xiaohongshu account (小红书OA)?
To obtain a Blue V verification, you need to apply through the Xiaohongshu verification process. This involves submitting business credentials, verifying contact information, and providing other necessary documentation to prove the legitimacy of your business.
8. What are the advantages of having a Blue V (蓝V) verified account?
Having a Blue V verified account enhances your brand’s credibility and trustworthiness. It increases your visibility on the platform, gives you access to exclusive marketing tools, and enhances user engagement. Verified accounts (小红书OA) also benefit from algorithmic enhances in search results and recommendations.
9. How does a Blue V (蓝V) verification improve user stickiness?
A Blue V verification improves user stickiness by building trust and credibility with your audience. Users are more likely to engage with and return to verified accounts, leading to higher user retention and loyalty. The enhanced visibility and engagement tools available to verified accounts also help maintain user interest over time.
10. Can a Blue V (蓝V) verification help in running more effective marketing campaigns?
Yes, Blue V verification provides access to advanced marketing tools and features, such as bulk messaging, targeted promotions, and detailed analytics. These tools enable businesses to run more effective and targeted marketing campaigns, leading to better engagement and higher conversion rates.For more detailed information on setting up and optimizing Xiaohongshu Business Accounts (小红书企业号) and 蓝V / Blue V verification, you can visit the official Xiaohongshu help center or BigDomain’s Malaysia 小红书 marketing services.
