What’s an e-commerce website?
An e-commerce website, by definition, is an online platform that allows businesses to conduct commercial or business activities, including the trading of goods, services, transferring of information or money via the Internet.
Moreover, any site that allows you to add things to your shopping cart and make online payments instead of seeing the information is considered an e-commerce website.
With an e-commerce website to start an online business, your consumers may shop your products and services from virtually anywhere and at any time. Thus, it brings convenience to your target market and brings benefits to your business.
The importance of an e-commerce website
The arrival of the internet brings people a lot of convenience and flexibility; For instance, the pandemic has amplified the importance of e-commerce websites. Many people have been choosing online shopping since the pandemic started. Based on a retail survey, 22million people in Malaysia are digital consumers. As a result, developing an e-commerce website is vital to companies to start an online business in today’s market.
According to OBERLO, an estimated 2.14 billion people worldwide are expected to shop online in 2021. However, consumers are less likely to go back to their old ways of shopping beyond the crisis. People have a definite shift to online shopping because they continue to work from home, choosing a safe or eco-friendly way to shop.
Why do you need an e-commerce website to start your online business? There are five reasons why an e-commerce website is vital to online business:
1. Create and broaden your brand
An e-commerce site allows you to take your brand from brick-and-mortar stores to the web and broaden your brand by using an innovative way.
An online business with an e-commerce website can fully expand your business brand in the physical and online marketplaces. Therefore, your business is now a click-and-mortar store.
Furthermore, you can build a strong presence on social media to strengthen your branding by creating content to enhance awareness.
2. Increase your market reach
Your business’s market may be expanded not just locally but also internationally, with the aid of an e-commerce website.
High accessibility of the Internet worldwide, billions of people may access your website at any time and from anywhere. When you compare the number of people you can reach through a website against the number of people you can get through a physical store, you can see why you need an e-commerce website to start an online business.
3. It brings convenience to the consumer
An e-commerce website is operating 24/7. According to datareportal, there were 27.43 million internet users in Malaysia, which means that people can visit your site all the time.
But, instead, more and more people are choosing to shop online because they find out it’s more convenient, they can visit the website with their mobile phone and do the products and prices research before making a decision.
Also, people are more likely to buy online if they can find the thing they want to buy from your website because it saves time and more flexibility.
4. It gives you opportunity to adopt digital marketing solutions
After you’ve started a firm, you’ll need to figure out how to attract additional customers. But, of course, just because you have an e-commerce website doesn’t imply that customers will flock to it.
However, employing an SEO plan and having a solid social media presence is the most effective method to attract visitors to your site. Moreover, some frequent tactics used by online business owners include engaging Google advertisements and Facebook marketing to reach out to more customers.
5. Get to know your customer
Owning an e-commerce website allows you to have a deeper understanding of your clients. Includes information about the demographic and how they discovered your website and learned about you.
Instead of gaining information from existing customers, you can also learn more about why some customers didn’t purchase at the end. Some common reasons for making a purchase fall off are the page lack of good review, high shipping cost, non-user-friendly website design, and lack of payment methods or options.
Therefore, you have to learn more about your audience and collect the information that helps in improving your website to increase conversion and make high customer satisfaction.
Final Takeaway
If your business is not on the Internet then your business will be out of business.
Bill Gates
However, if you just run one channel of your physical store, this might be troublesome in the long run. As e-commerce becomes more competitive, expanding your online sales channels with e-commerce website may help you reach new customers.
Bigdomain can help you to get a “WELL-DEVELOPED” e-commerce website to start your online business. We have more than ten years of experience in designing websites and digital marketing.
For more information about BigDomain, please visit: https://bigdomain.my/
For further inquiries, don’t hesitate to get in touch with us at go.bigdomain.my/marketing
