Are you starting to use Facebook Ads? Facebook ads can be a bit daunting because there are too many types of ads to choose from and there are so many variables. And you don’t want to waste your money! Here are a few basic tips you need to know before you start using Facebook Ads.
Facebook Ads are more than Boosting Posts
When many people just start, they just press the Boost Post button and think this is what they have to do. The promoted post may not bring you the best results, because this type of advertisement will be automatically optimized to only get “likes”, “comments” and “share” on this post. If your real goal is to attract people to your website, then another type of advertising might be better.
Facebook Ad Campaign Structure
Facebook ads are set up using campaigns, ad sets and ads. You can set up different parts of your campaign at each level.
This movement is the “goal” of everything under this movement. Therefore, if you drive people to a URL, all ads under that campaign will be relevant to that goal.
In an ad set, you can set the targeting, budget and placement for all ads in the ad set. Ads are pictures, text, and the appearance of ads.
If there are multiple ads under each creative set, they will all share the budget you set at the creative set level and their targeting and placement will be the same.
Usually, I like to set up an ad under each ad set during the testing phase so that I can control how the ad is delivered individually.
Do multiple tests
It is difficult to determine the success of Facebook advertising by just trying one or two ads. I recommend Split Testing your Facebook Ads so that you know which images are effective, which positions works best and even the wording.
With split testing, you can only change one operation at a time to know which variable is most effective. Therefore, you may have two identical ads and only changed the targeting. Then you will know which type of targeting can bring you cheaper clicks and better results.
Facebook Ads are very powerful and can attract your perfect customers. However, you may also waste a lot of money on invalid or incorrectly set up Facebook Ads.’
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