How Much Keyword Search Volume is Easier to Rank for Small Business in Malaysia

In terms of SEO marketing Malaysia, keyword research is pivotal for Malaysia SEO success, especially for small business in Malaysia. One of the fundamental questions small business owners often ask is: “How much keyword search volume is easier to rank for?” Understanding this can help businesses optimize their content strategies effectively.

Understanding Keyword Search Volume

Example of Keyword Search Volume on Semrush

Keyword search volume refers to the number of times a keyword is searched within a specific period, usually monthly. It’s a crucial metric that indicates the potential traffic a keyword can drive to your website. However, high search volume keywords often come with high competition, making them challenging to rank for, especially for small businesses with limited resources.

Why Search Volume Matters

High search volume keywords can drive substantial traffic, but they are typically dominated by well-established websites. On the other hand, low to medium search volume keywords, often known as long-tail keywords, can be easier to rank for and still attract targeted traffic.

The Ideal Keyword Search Volume for Small Business in Malaysia / SMEs

For small business in Malaysia, targeting keywords with a search volume of 100 to 1,000 searches per month can be a sweet spot. These keywords often have lower competition, making it easier for SMEs to achieve higher rankings.

Benefits of Targeting Low to Medium Search Volume Keywords

Lower Competition: Long-tail keywords usually have less competition, allowing small business/SMEs to rank higher with less effort and investment.
Higher Conversion Rates: These keywords are often more specific and aligned with user intent, leading to higher conversion rates.
Content Relevance: Focusing on niche keywords allows businesses to create highly relevant and valuable content for their target audience.

Effective Keyword Research Strategies

1. Use Comprehensive Keyword Research Tools

Utilize tools like Ubersuggest, Google Keyword Planner, and Moz Keyword Explorer to find keywords with the right balance of search volume and competition. These tools provide insights into keyword difficulty, search trends, and related keywords.

2. Analyze Search Intent

Understanding the search intent behind keywords is crucial. Neil Patel emphasizes that keywords should match the user’s intent to ensure your content meets their needs. This can be informational, navigational, commercial, or transactional.

3. Focus on Local Keywords

For Malaysian businesses, incorporating local keywords can significantly enhance visibility in local search results. Phrases that include local terms, such as “best café in Kuala Lumpur” or “affordable web design Penang,” can attract local customers effectively.

4. Opt for Long-tail Keywords

Example of Long-tail keywords from Keyword Surfer

Long-tail keywords, though having lower search volumes, often reflect specific queries. They are less competitive and have higher chances of conversion. For example, instead of targeting “Moisturizer,” you might target “Best Moisturizer for Oily Skin”

5. Monitor and Adjust

Regularly monitor the performance of your chosen keywords using analytics tools. If certain keywords are not driving the expected traffic or conversions, be ready to adjust your strategy. Tools like Google Analytics and SEMrush can provide valuable insights into keyword performance and trends.

Ideal Keyword Search Volume for MNCs to Target and Why

High Volume Keywords for MNCs

MNCs typically have more resources and a larger scale, allowing them to target higher volume keywords effectively. Keywords with search volumes ranging from 10,000 to 100,000 searches per month or more can be suitable for MNCs. These keywords often come with higher competition, but MNCs can leverage their extensive resources, advanced SEO tools, and comprehensive content strategies to compete successfully.

Benefits of Targeting High Volume Keywords

Higher Traffic Potential: High volume keywords can drive significant traffic to the website, increasing brand visibility and reach.
Brand Authority: Ranking for high volume, competitive keywords can establish the MNC as an authority in its industry.

Broad Audience Reach: High volume keywords often attract a diverse audience, which can be beneficial for MNCs aiming to reach a global market.

Keyword Strategies for MNCs

Comprehensive Keyword Research: Utilize advanced tools like SEMrush and Ahrefs to analyze large keyword clusters and understand search intent.
Content Syndication: Produce high-quality content at scale and syndicate it across multiple platforms to reach a broader audience.
Technical SEO Optimization: Ensure the website is technically sound, with proper indexing, fast loading times, and optimized for multiple locations and languages.
Global and Local SEO Malaysia: Balance global SEO strategies with localized content to target specific markets effectively.
Regular Performance Monitoring: Continuously monitor keyword performance and adjust strategies based on analytics data to stay competitive.

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Conclusion

For small business in Malaysia, focusing on keywords with a search volume of 100 to 1,000 searches per month is often the most effective strategy. These keywords strike a balance between being specific enough to avoid high competition and having enough search volume to drive meaningful traffic.

On the other hand, MNCs can target higher volume keywords ranging from 10,000 to 100,000 searches per month to maximize their global reach and establish authority. By optimizing comprehensive keyword research tools, understanding search intent, focusing on both global and local keywords, and continuously monitoring performance, both SMEs and MNCs can optimize their Malaysia SEO efforts and achieve better rankings.

FAQs

How much search volume is good for a keyword?

For small business in Malaysia or SMEs, a search volume of 100 to 1,000 searches per month is typically good. For MNCs, targeting keywords with 10,000 to 100,000 searches per month can be more effective due to their larger scale and resources.

How to do keyword research for a small business in Malaysia?

Use tools like Ubersuggest, Google Keyword Planner, and Moz Keyword Explorer. Focus on long-tail keywords with low to medium competition, analyze search intent, and prioritize local keywords to attract nearby customers.

What is a high keyword volume?

A high keyword volume generally refers to keywords with over 10,000 searches per month. These keywords often have high competition but can drive substantial traffic if ranked well.

How do I increase keyword search volume?

Create high-quality, relevant content that addresses the needs and interests of your target audience. Use comprehensive keyword research tools to find related keywords and optimize your content accordingly. Promote your content through social media and other channels to increase visibility.

What to do with low search volume keywords?

Low search volume keywords can still be valuable, especially if they are highly specific and relevant to your niche. Use them to target a specific audience segment and create content that meets their needs. These keywords can also help you build authority in niche areas.

How do I get free keyword search volume?

Use free tools like Google Keyword Planner, Ubersuggest, and Google Trends to find keyword search volume data. These tools provide valuable insights into keyword popularity and trends without any cost.

How many SEO keywords should I use?

It depends on your content length and goals. For blog posts, targeting 3-5 primary keywords and a handful of related keywords is often effective. Ensure the keywords are naturally integrated into your content to avoid keyword stuffing.

How is keyword volume calculated?

Keyword volume is calculated based on the average number of searches a keyword receives per month. This data is gathered from search engines and compiled by keyword research tools to provide estimates.

Which free tool is best for keyword search?

Google Keyword Planner is widely regarded as one of the best free tools for keyword research. Other useful tools include Ubersuggest and Google Trends, which offer valuable insights into keyword performance and trends.

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