Facebook organic reach is extremely tough when Facebook changed its algorithm and also for those looking to boost their Page without ads. But there are many ways to improve your reach and build a Facebook audience.
Let’s have a look on it.
Collaborate with Influencers
You could use to get more traffic is social media influencers. These power users can drive authentic traffic to your Facebook page with the right strategy in place.
According to MuseFind, 92% of consumers are more likely to trust a social media influencer over an ad or celebrity endorsement. While this isn’t the most “organic” way to increase traffic since influencers often have a price tag for their work, it’s still a method to funnel potential customers.
Make your Facebook page as a community hub
Users typically like to share their thoughts on Facebook. Invite them to your page by creating posts that spark discussions relevant to your industry. For example, you can host weekly chats or Q&A sessions that users can participate in, either to learn new information or share their insights on the given topic. Take it a step further and have a different theme for each session.
Let’s say you’re a professional photographer. Each week, you could share a live stream, demonstrating different camera techniques and tricks of the trade, with the opportunity for users to ask questions. There are a number of different ways to encourage discussions on your page, other than just sharing marketing messages.
Mix up Your Post Formats
Mixing up your post formats is essential to keeping your feed attractive and your audiences interested. Remember – the more interesting and diverse your content, the higher the chance your followers will share it, which will increase your organic reach.
Most social media managers know about standard Facebook post formats like stories, quotes, questions, GIFs, images, text, polls and videos, these are available post formats on Facebook at this point.
The higher it is, the more of your following you can reach with your posts. This means more traffic, engagement, and ultimately sales. So, while you should track your organic reach and try to improve it. Pay more attention to whether you get positive and thoughtful comments.
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