Since the time of coronavirus, most of the major events shift to online and people are scrambling to figure out how to make them work. Through the industry conferences, they are all in the virtual in some capacity. So far, maybe you have already participated in a meeting or event yourself and have seen various ways you can perform these operations. Some are entertaining and informational may not be so exciting. If you want to figure out how to make the most of virtual events on social media, then we have some suggestions on how to make virtual events a success.
Social Media Living Streaming Options
Passing over the last few years, live stream videos have been launch on social media platforms to increase the audiences on their platforms. Whether it is an impromptu conversation between company thought leaders or a planned pre-recorded discussion, all major platforms can host this video in some way.
One of the latest networks to introduce real-time streaming is LinkedIn. LinkedIn has done an excellent job for helping companies and brands organize corporate events online. Their two choices of LinkedIn Live or LinkedIn Events have different purposes and are designed to help your brand achieve the right goals for the event.
LinkedIn Live: Live broadcasts are public and accessible to anyone. You can connect and interact with a wider audience which ideal for funnel events.
LinkedIn Events: This is private events that only attendees can access. You can plan and schedule events in advance, and create profiles that attract audiences before, during and after event.
Time considerations for virtual events
Our attention spans vary throughout the day, so be sure to try and schedule activities at a reasonable time. For instance, those who have not had coffee, doing activities the first thing in the morning may not be the best idea. In addition, evening activities may not work for people, who end up seeing their family for the first time all day. Events in the evening or afternoon can help you attract the audience you want.
We also understand the difficulty of adapting to different time zones. Therefore, we recommend sending the recording after the event, so that people have the opportunity to watch and learn in their own time, which may be beneficial.
Keep the audience engaged
When you sit on a table or sofa at home and listen to the speakers, we can admit that it is easy to lose and distract. You may not have the audience engagement you want in emails, idle notifications or pets running around. When hosting a virtual event, add audience engagement elements to help them stay engaged.
Polls: A multiple choice polls are a good way not only to attract an audience, but also to obtain valuable information related to the current topic.
Q&A: Asking the audience to enter a quick response in the chat and easy way to arouse active participation, rather than wondering if the person on the other side of the screen is listening.
Reactions: By using reactions on different platforms is a great way to get opinions from the audience.
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