Businesses of all sizes have taken notice of Xiaohongshu (Little Red Book) as a thriving environment for the emergence of new companies. Everybody is aware that you have to “seed” through placements in order to establish and flourish on this platform. Still, a lot of marketers ignore an important component: the XHS business account (小红书企业号).
A XHS business account (小红书企业号) used well can promote the expansion of your brand, accelerate the content seeding process, and increase the efficacy of your note placements / promotions.
How then may we use the XHS business account (小红书企业号) to improve the efficacy of our placements?
Extending Popular Content
Many times, a brand that places items on Xiaohongshu ends up having an abundance of premium resources. We have to completely leverage every excellent piece of information in order to make the most of these priceless resources (of course, with the blogger’s permission).
1.Promotion of High Quality Native Notes (原生笔记)
Certain notes that a brand places will inevitably do well in terms of click-through rates and exposure. Still, depending just on natural traffic reduces the possible exposure. These top-performing notes can be made much more visible by information streams promotion.
2.UGC for XHS business account (小红书企业号)s
The XHS business account (小红书企业号) can repost UGC content, which is user-generated material about the product submitted to Xiaohongshu. This raises user confidence in the company, strengthens its reputation, and encourages communication with the blogger’s audience. Reposting blog posts from different kinds of bloggers allows the XHS business account (小红书企业号) to offer extensive product displays and influencer-driven advertising.
3.Promoting and Reposting UGC
Just sharing excellent notes may not have much of an effect if the XHS business account (小红书企业号) doesn’t have many followers. By resharing blogger notes and subsequently promoting them through information streams, you can guarantee ongoing exposure for excellent material, resurrect its popularity, and drive traffic to the XHS business account (小红书企业号), thus closing the loop.
4.Getting the Most Out of Major Promotions
Promoting search advertising in the information stream with keywords, scenario words, and category terms specified in the comments can reach a larger audience before big promotions.
Companies usually spread the word about excellent materials, but the official account (小红书OA) should be the final destination for all brand cooperation remarks.
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Roles of XHS business account (小红书企业号)s
Foundation of Content Placement
Any brand on Xiaohongshu needs to create a XHS business account (小红书企业号) first. Every later placement and extension of their effects is built upon this narrative. A well-established XHS business account (小红书企业号) is necessary to use aspects of the account effectively, including reporting notes and information streams promotion.
Managing Public Opinion
Whatever the quality of a product, unfavorable reviews are unavoidable. Placements might be far less effective if these unfavorable remarks are not swiftly addressed.
For example, other potential consumers may be discouraged from buying if a user reports an issue with your product that results in a bad experience and it is not fixed. Through proactive use of the official account (小红书OA) to handle and fix problems, the brand can lessen unfavorable effects, preserve user confidence, and even increase goodwill.
Increasing Participation of Users
Interacting with people in comments on XHS business account (小红书企业号) notes and occasionally showcasing user-generated content can greatly increase user love of the brand. With this kind of exchange, the brand and its clients can have a closer bond that promotes loyalty and repeat business.
Content Production with XHS business account (小红书企业号)s
One of a brand’s “facades,” the content page of a XHS business account (小红书企业号) mostly determines whether the account can effectively convert users who have been influenced by influencer material.
Pushing pure marketing material straight away without building user trust can result in a large loss of users for new companies. Users who come across influencer posts and get engaged frequently feel both curious and apprehensive.
By now, the XHS business account (小红书企业号) should be using its content to allay fears,
allay doubts, foster a buzz, and use social proof to spur a second wave of interest and conversion.
Usually, material like product usage tutorials, safety warnings, promotional offers, and scenario-based requirements exploration can successfully capture the traffic brought in by
influencer postings, improving user retention and conversion.
- Contextual Notes About Products
Highlighting Features of the Product
Showing off the benefits of the product indirectly might draw customers. As in including a rice cooker in a cookery video or an eyeshadow palette in an eye makeup instruction. Users who are already interested in the product will have another opportunity to be swayed by viewing helpful lessons emphasizing its advantages if it is included in valuable content rather than simple suggestions.
Example: Including introduction of preschool service in children educating post; In a tutorial post on choosing an oven for baking beginners, for instance, include the oven product
- Usage Case Studies
Images of Real-Life Scenario
Realistic scenario pictures that combine the goods with actual use might allay customer worries and increase their willingness to buy.
An illustration would be to:
- Include eye shadow palette into a valentine makeup settings post.
- Including kitchenwares into a kitchen space video post.
Sometimes consumers could be curious but not quite persuaded or unclear about how to use the goods. Users can feel more assured and driven to buy if material addresses these issues and offers several real-life usage scenarios.
- Handling User Pain Points
Typical Events and Frustrations of Users
In your notes, address typical annoyances or user pain points, and users will find great resonance. Solution of these problems should be the main focus of the content, which should leverage the advantages of the product to pique consumer interest.
Example: A successful weight loss plan, for instance, could help solve appearance anxiety issues; A self-discipline concept system could help cope with long term internal struggles.
For most people, the best conversion drivers are pain points. XHS business account (小红书企业号)s should so regularly incorporate this kind of material to enhance their marketing campaigns and increase conversion.
- New Products Experience Recruitment
Brands can learn about the interests and directions of their fans and hence increase fan engagement by carrying out product experience recruitment efforts. Offering consumers who are first interested but apprehensive the opportunity to try the product can result in a later conversion.
Getting and Using Recommendation
Take user comments after the exercise. User-generated remarks can be published, using actual feedback to create real word-of-mouth and reassure additional users about their decision, if circumstances allow.
- Presentation of Products
Display of High Visual Impact Products
Publishing beautifully composed photos that show off a product from many perspectives might draw customers and increase their desire to buy it if the product is visually appealing, unusual, or entertaining. Posting visually stunning and immersive photos of high-end goods like perfume, for instance.
Advertisement Details
Before big promotional events, companies might publish promotional material to entice interested consumers to buy something. Users can be motivated to act fast by official announcements of sales and discounts.
Benefits of XHS business account (小红书企业号)
1. Linking Retail Locations
Stores located offline can be linked to XHS business account (小红书企业号)s. Users may find the store’s address and navigation by clicking on “Offline Store,” which lowers customer loss and encourages those who have been influenced online to try the goods in person and convert.
2.Launching a Web Store
Brands can build a closed-loop transaction inside the platform by adding product tags in photos and video notes with the integrated online store feature. User convenience and enjoyment are much improved by this.
3.Topics of Commercial Interest
XHS business account (小红书企业号)s are eligible for free application and operation of a commercial theme centered on their brand name. Under this topic, users can leave notes, and the brand can compile all connected material, setting up a special aggregation page and sending traffic to the XHS business account (小红书企业号).
To submit paid submissions for several themes, email [email protected].
Example:
- Since YSL frequently covers single and new items, consumers interested in a particular product can easily locate additional information.
4.Lottery Draw
Lottery draw can draw followers and promote conversation. XHS business account (小红书企业号)s can run three sweepstakes a month after the upgrade. Even with their drawbacks, current brand contests demonstrate significant involvement.
5.Live Streaming
Live streaming allows corporations to engage with fans, run contests, and sell items.
Plan the theme and get ready well in advance of the live broadcast. Additionally insightful information can be gained by watching competitors’ live streams.
If low initial viewing worries you, provide store coupons and flash sale perks to increase private domain fan conversion rates, create a vibrant environment, and draw in customers who will come back and buy again.
Using sponsored postings, you may even advertise the live stream ahead of time.
Final Thoughts
For firms hoping to expand quickly, XHS business account (小红书企业号) operations are a crucial component of Xiaohongshu approach. Every chance for brand exposure is maximized by the interaction between XHS business account (小红书企业号) management and promotional activities.
FAQs
1. How often should I update my Xiaohongshu content?
- Regularly posting content is essential for maintaining audience engagement and attracting new followers.
2. Can I repost content from other platforms on Xiaohongshu?
- Ensure that your content is original and tailored to Xiaohongshu’s audience, just like a certified management accountant (CMA) would do.
3. Are there any restrictions on promotional content?
- Promotional video on XHS will be restricted, except for users with Xiaohongshu Blue Tick Certification (小红书蓝勾 / 蓝V认证). Claim one with Big Domain now, the professional international marketing in Malaysia for Xiaohongshu (Little Red Book).
- Make sure to familiarize yourself with Xiaohongshu’s guidelines on promotional content to avoid any policy violations. Check out this regular policy violation post example.
4. How may Xiaohongshu Marketing Services from BigDomain assist me raise brand awareness?
Our staff specializes in producing and disseminating interesting material to increase the exposure and impact of your brand on Xiaohongshu.
To increase the exposure of your business even further, we also use a number of Xiaohongshu tools and resources, including corporate accounts, KOCs (Key Opinion Consumers), Blue Tick verification (小红书蓝勾/蓝V认证), and targeted advertising campaigns.
5. How can I increase engagement on my Xiaohongshu posts?
- Promote user engagement by actively responding to comments, posing inquiries, and integrating interactive features like polls or quizzes. Here’s a more Comprehensive Guide to Effective Marketing Strategies. Other than that, having one Xiaohongshu Blue Tick verification (小红书蓝勾/蓝V认证) ensures your content exposure and attract new followers.
6. What is the best time to post on Xiaohongshu for maximum visibility?
- Try out various posting times to figure out when your target audience is most active and engaged, just like a certified management accountant (CMA) would do.
Keen to explore further details?
For more information on Xiaohongshu marketing services we provided, feel free to check out at:
https://bigdomain.my/xiaohongshu/
Or, you can easily reach out to our team for further assistance via WhatsApp using the following link:
https://wapp.my/60187880118/ (Sue)
https://wapp.my/60184715660/ (Hooi Min)
