Influencer marketing is a type of marketing strategy which in a form of social media that involving placement of product or service from influencers.
What is an influencer? Influencer is someone who acts or speaks that could influence others to follow. Well, according to Seth Godin “people do not buy goods & services. They buy relations, stories and magic.”, apparently, the key to success in business today is how well you can influence.
There are several types of influencers, differentiate them into a few groups by niche in which market they operate. For instance, can differentiate influencers by follower numbers and types of content.
By number of followers
Mega- influencers
– Massive number of followers on social networks.
– One social media platform at least will have more than one million followers.
– Example: Celebrities
– The services provided by this sort of influencers will be costly due to their high reputation. (up to 1 million per post)
– They have the opportunity to choose whom to collaborate with.
Macro- influencers
– Successful online experts.
– More useful for firms to apply and engage in influencer marketing.
– Example: B- grade celebrities
Micro- influencers
– Ordinary people who are known in a certain field of knowledge.
– One social media platform will have 1000 – 40000 followers.
– Company will be the one who steps out the first steps to reach out in order to have a business collaboration.
– Some micro- influencers will don’t mind helping to promote for free, but some will expect payment.
By type of content
Bloggers
– Having the most sincere relationship with the audience.
– Influential blogs can attract potential customers, help in increasing sales.
– Bloggers that help recommend your brand, typically, are required to participate in guest posting.
Youtubers
– Video.
– Brands can align with YouTube content creators which are popular.
Last but not least, in order to reach more audience to your business, social media is the most critical, you are able to communicate with your potential customers via social media platform by yourself or through the help of these influencers. Influencer marketing is a powerful marketing, which has a number of potential impact to your business growth.
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