Recently Instagram has rolled out a new ‘Guides’ option for users profiles. This new feature allow selected business users and creators highlight recommendations, tips and content in a new dedicated tab. The sample shown as below.
As we can see above, chosen partner profiles will now display a new tab – in addition to ‘Posts’, ‘Mentions’ and ‘IGTV’ listings – on their profiles. The Guides tab will highlight collections of posts under dedicated topic tiles – which has a Pinterest-like feel to it.
Apparently, it is an interesting feature which provide alternative way for high-profile users to share their content with added context. But it is still not clear at this stage whether user will be able to include their own posts within their Guide sets or it could provide alternative consideration for displaying your Instagram posts.
In the nutshell, the main focus of this new feature is to focus collections and tips which could become another platform for showcasing products at some stage.
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