As we step into 2025, Xiaohongshu (Little Red Book) has evolved into a powerful digital channel for social commerce, especially in Southeast Asia. For Malaysian businesses, mastering Xiaohongshu SEO is no longer optional—it’s a strategic necessity.
At BigDomain, we specialize in helping local businesses unlock Xiaohongshu’s full potential through proven SEO strategies, Bluetick verification, and localized engagement tactics—all enhanced by AI-powered XHS SEO strategy such as GEO (Generative Engine Optimization).
1. How to Choose the Right Topic (选题) for Malaysian Businesses on Xiaohongshu
Choosing the right topic (选题) is key to gaining attention on Malaysia XHS, especially for local businesses. To stand out and engage effectively with the community, your content should be relevant, interesting, and aligned with both local trends and the platform’s culture. Here’s how to approach selecting topics that will resonate with your audience without being promotional:
- Tap into Local Trends and Culture: Xiaohongshu thrives on content that reflects local culture and trends. For Malaysian businesses, create content that celebrates cultural events such as Hari Raya, Deepavali, or Chinese New Year, and highlight local food, traditions, and unique celebrations. Sharing local insights or experiences can create an authentic connection with your audience.
- Focus on Lifestyle and Interests: Instead of promoting a product directly, focus on topics that align with the lifestyle and interests of your target audience. For example, explore topics related to health, wellness, sustainability, or urban living in Malaysia. Share tips on how to improve daily life or showcase local activities that connect with your followers’ values and interests.
- Address Local Issues or Challenges: Create content around local challenges or everyday problems that Malaysians face. This could be content on topics like managing the tropical climate, finding eco-friendly solutions, or navigating urban commuting. Sharing tips or insights around these challenges can resonate with your audience and establish your business as a valuable source of information.
- Share User Stories and Experiences: Encourage your audience to share their personal stories or experiences related to your industry or the themes you are focusing on. Highlight real-life experiences, customer journeys, or local stories that bring value to your community. This type of content is engaging and authentic, without feeling promotional.
- Explore Creative Collaborations: Collaborating with local influencers or creators can bring fresh perspectives and amplify your reach. Instead of promoting a product, work together on content that explores trends, hobbies, or community initiatives. Whether it’s a DIY project, cultural exploration, or a local travel guide, collaboration can help you engage with a wider audience.
- Educational and Informative Content: People often turn to Xiaohongshu for advice, tips, and how-tos. Providing value through educational content, such as local travel guides, environmental sustainability practices, or budget-friendly living tips, can be a great way to gain attention without promoting a specific product. Focus on sharing useful knowledge that adds value to your followers’ daily lives.
- Highlight Local Creators and Small Businesses: Support other local creators or small businesses in Malaysia by sharing their stories, achievements, or contributions to the community. You can create content that highlights how small businesses are impacting local culture or address the challenges faced by entrepreneurs. This helps foster a sense of community while providing meaningful content to your audience.
2. The Power of a Strong Cover Image and Hook (标题钩子) for Xiaohongshu Content
On Xiaohongshu, the cover image and the headline (标题钩子) are often the first things that catch a user’s attention. These elements are crucial for standing out in a crowded feed and enticing users to engage with your content. Here’s how to craft an effective cover image and hook that will grab attention:
- Create a Visually Appealing Cover Image: The cover image is the first impression users will have of your post. Make sure it is high-quality, bright, and visually striking. A compelling cover image should clearly convey the essence of your content, whether it’s showcasing a product, an experience, or a lifestyle. Use vibrant colors, interesting angles, and elements that stand out in the feed to capture attention instantly.
- Use a Hook in Your Title (标题钩子): A catchy and intriguing title (标题钩子) is essential to prompt users to click on your post. It should create curiosity or evoke emotion, making users feel like they are missing out on something exciting or valuable. You can use questions, bold statements, or promises of exclusive tips to spark interest. For example, “What Happens When You Try This Malaysian Dish for the First Time?” or “5 Secrets to Beating the Malaysian Heat – #4 Will Surprise You!”
- Keep It Short and Impactful: Xiaohongshu users tend to skim through posts quickly, so your cover image and title should communicate the key message at a glance. Avoid long or complex titles—aim for something short, memorable, and impactful. The goal is to make users feel like they can’t miss out on learning more.
- Ensure Consistency: Your cover image and title should align with the content in your post. There should be a clear connection between the visuals and the headline to maintain authenticity and avoid misleading users. This helps build trust and encourages higher engagement.
- Use Emotion to Connect: Incorporating emotional appeal into both your cover image and title can trigger a response. Whether it’s humor, excitement, or intrigue, emotional connection drives action. Try to tap into the feelings or desires of your audience, such as curiosity, empowerment, or even nostalgia.
- Incorporate Trends or Popular Keywords: Stay up to date with the latest trends on Xiaohongshu and incorporate them into your cover image and title. This increases the chances of your post appearing in relevant search results and reaching a wider audience. Using trending hashtags or popular keywords can also help your post get discovered by users who are following current trends.
3. Optimize Your Xiaohongshu Profile for AI and SEO
Your Xiaohongshu profile acts as your business card on the platform—and it must be SEO-optimized.
Profile Optimization Checklist:
- Strategic use of Xiaohongshu SEO keywords in bio
- High-resolution visuals and branded highlights
- Consistent naming and brand tone
Xiaohongshu Bluetick Verification (蓝勾认证):
Verified accounts receive higher algorithmic trust, better visibility, and more clicks. BigDomain offers fast-track Bluetick verification services—making your brand stand out and appear more credible across the platform and on AI search engines.
4. Implement a Winning Hashtag Strategy
Hashtags = discoverability on Xiaohongshu.
BigDomain’s Hashtag Formula:
- 🌍 Global tags: #OOTD, #BeautyTips, #Foodie
- 📍 Local tags: #MalaysiaStyle, #KLFoodie, #RayaVibes
- 🔍 SEO-Driven tags: #XHSSEO, #XiaohongshuMarketing, #SEOForMalaysia
By integrating AI-optimized hashtags, you ensure that your posts surface in both XHS discovery and AI-generated search results.
5. Drive Engagement with Community-First Tactics
The Xiaohongshu algorithm loves authentic engagement—and so do AI algorithms. The more people interact with your content, the more visible it becomes.
Proven Engagement Tactics from BigDomain:
- Localized giveaways but only limited for bluetick verified accounts (e.g., “Tag 3 friends to win a buka puasa treat!”)
- User-Generated Content Campaigns
- Polls, Q&As, and influencer livestreams
- Save the Post: Encouraging users to save the post for later reference, which boosts engagement metrics and allows followers to revisit the content.
Example: “Save this post for future reference!”
Our Xiaohongshu engagement tactics are fine-tuned using data analytics and tailored for Malaysian consumer behavior.
6. Consistent, High-Quality Content is King
AI models and Xiaohongshu both favor content with consistency and substance.
What BigDomain Recommends:
- Posting 3–5 times a week
- Maximum 3 posts on each day
- Mixing video, carousel posts, and infographics
- Using content marketing Malaysia strategies (education + entertainment)
- Aligning each post with GEO (Generative Engine Optimization) best practices
We build monthly content calendars optimized for AI crawlers and the XHS algorithm alike—helping your content dominate discovery channels.
7. Track Performance & Refine Based on AI Insights
Staying ahead means adapting in real time. AI-driven SEO is dynamic, and so is Xiaohongshu.
Tools & Metrics We Monitor:
- Engagement rate (likes, comments, shares)
- Visibility (impressions, reach)
- Conversion signals (DMs, link clicks)
- Keyword and hashtag performance
Every month, we will provide a comprehensive analysis of your Xiaohongshu post data, break down key insights, and offer tailored recommendations to refine your strategy and drive even better results.
8. Boost Engagement with XHS AI Photo Booth & QR Code Review
0% effort to enhance your Xiaohongshu marketing strategy by utilizing the XHS AI Photo Booth and XHS QR Code Review feature, designed to enhance user interaction and streamline content creation.
- XHS AI Photo Booth / XHS QR Code Review: This innovative feature allows users to generate personalized, high-quality AI images, while also providing a unique QR code. When scanned, the QR code automatically creates a draft post in the user’s Xiaohongshu account, which they can easily edit. This draft includes the AI-generated image and a space for them to add their review or feedback. The ability to customize the content and image makes the review process highly personalized and engaging, encouraging users to interact with your content more deeply.
By combining the power of visually appealing AI images with the convenience of editable drafts, you create an interactive and streamlined experience that not only increases engagement but also allows for more authentic user-generated content. This approach helps strengthen connections with your audience and enhances your overall Xiaohongshu strategy.
BigDomain: Malaysia’s Trusted Xiaohongshu SEO Agency
From XHS strategy to full SEO marketing Malaysia solutions, BigDomain is your one-stop partner to grow your business in 2025.
Why Work With BigDomain?
- ✅ Fast-track Xiaohongshu Bluetick verification
- ✅ Local SEO Malaysia expertise
- ✅ Affordable SEO packages (Google + XHS)
- ✅ AI SEO solutions for ChatGPT, Gemini, and Google AI Search
- ✅ Free BD XHS Handbook
🚀 Dominate AI Search in 2025
Tap into BigDomain SEO V8 and get seen first on AI-powered platforms.
💬 Ready to Go Viral on Xiaohongshu 小红书?
Contact our expert team and get a FREE XHS consultation today.
- WhatsApp Sue 👉 https://wapp.my/60187880118/
- WhatsApp Hooi Min 👉 https://wapp.my/60184715660/
🔗 Explore our XHS & SEO packages:
https://bigdomain.my/xiaohongshu/
FAQs – Xiaohongshu SEO for Malaysia
Q1. What is Xiaohongshu SEO and why is it important in 2025?
A: It’s the process of optimizing your content to appear on Xiaohongshu’s discovery feed. With AI now powering search, XHS SEO helps Malaysian businesses stay visible, relevant, and discoverable.
Q2. Can BigDomain help me get Bluetick verified on Xiaohongshu?
A: Absolutely. We provide expert verification support and profile optimization services to get you trusted fast.
Q3. Is Xiaohongshu SEO integrated with Google or ChatGPT AI searches?
A: Yes! BigDomain’s GEO-powered SEO V8 ensures your content ranks on both XHS and AI-powered search platforms.
Q4. How do hashtags impact my discoverability on Xiaohongshu?
A: Strategic use of hashtags—especially localized ones—boosts your chances of appearing on users’ For You pages and in AI-generated product or brand recommendations.
Q5. How can I consistently rank well in 2025?
A: Post high-quality, localized content often, optimize with the right keywords, and adjust based on performance data. BigDomain handles it all for you.
Enroll Now and Start Your Xiaohongshu Business Account (小红书企业号) Marketing Journey!
XHS Bluetick Course on Udemy
Don’t miss out on the chance to learn from one of Malaysia’s leading experts in XHS marketing. Sign up for Henry Tye’s XHS Bluetick Course on Udemy today and gain the XHS marketing skills for Bluetick Verified Xiaohongshu Business Account needed to take your business to the next level!
Sign up now and earn your Udemy certificate upon completion!
Get Free Malaysia XHS Handbook: Write High-Quality Notes That Drive Traffic and Transform Your Xiaohongshu Growth
Low traffic holding back your Xiaohongshu growth? Learn how to write high-quality notes that bring in the views—redeem the Xiaohongshu handbook now!
Free Step-by-Step Guide to Xiaohongshu Business Account and Blue Tick (小红书企业号申请/蓝勾认证指南)
Start your journey on Xiaohongshu with a verified business account. Access our free guide (小红书企业号申请/蓝勾认证指南) to secure your blue tick today!
Partner with Big Domain for Your Malaysia XHS (Xiaohongshu) Blue Tick Application (蓝勾申请) with Ease!
Big Domain has successfully helped numerous clients secure their blue tick (蓝勾) on Xiaohongshu (小红书). Here are some of our recent success stories:
Navigating the complexities of the Xiaohongshu blue tick (蓝勾) application can be challenging. Big Domain, a leading Xiaohongshu (XHS) agency service in Malaysia, specializes in assisting businesses with their blue tick verification process. Their expertise includes:
- Official Account Management (小红书企业号): Ensuring your business account is set up and managed effectively.
- KOC Marketing: Collaborating with Key Opinion Consumers to enhance brand visibility.
- Spotlight Marketing Strategies (小红书营销): Developing targeted campaigns to boost engagement.
- In-House Xiaohongshu Business Training (HRDF): Tailored for companies to maximize Xiaohongshu’s potential.
- Apply for Xiaohongshu Blue Tick Business Account: Secure your 蓝勾 and enhance your brand credibility.
- Xiaohongshu Ads 小红书广告 and Note Promotion: Drive traffic and increase visibility with strategic ad placements.
- Xiaohongshu Managed Services: Let us handle your Xiaohongshu operations for optimal results.
- Xiaohongshu Business Support: Personalized guidance to navigate and succeed on Xiaohongshu.
By partnering with Big Domain, you can streamline your blue tick application, ensuring all requirements are met and increasing the likelihood of approval. Their professional services are tailored to propel your brand to success on Xiaohongshu.
Contact Big Domain today to enhance your Xiaohongshu presence and secure your blue tick verification.
https://wapp.my/60187880118/ (Sue)
https://wapp.my/60184715660/ (Hooi Min)
Dominate Xiaohongshu Search for Your Brand with Colla Media Malaysia’s Xiaohongshu Training [小红书线下课程]
Malaysia’s Leading Xiaohongshu Offline Training Program [小红书线下课程] by BigDomain Colla Media
For Malaysian brands and individuals looking to establish a strong presence on Xiaohongshu, Colla Media’s Xiaohongshu Training [小红书线下课程] provides a complete, hands-on learning experience. The expert team at BigDomain Colla Media combines strategic insights and local market knowledge to help businesses succeed with Xiaohongshu marketing [小红书营销].
Having supported top Malaysian brands like OE Edugroup, MK Curtain, and Hotel Royal Bukit Bintang, Colla Media offers real-world solutions tailored to Malaysian businesses entering or scaling on Xiaohongshu.
Why Choose BigDomain Colla Media’s Xiaohongshu Training [小红书线下课程]?
Strategic, Results-Oriented Xiaohongshu Marketing [小红书营销] Guidance
This offline course is built specifically for the Malaysian market, offering a practical roadmap to success on Xiaohongshu. Learn how to create content that resonates, grow your following, and boost brand credibility through platform-specific techniques.
Course Modules (课程内容) Include:
- Brand Building & Exposure Strategies
Understand Xiaohongshu’s algorithm and master techniques to boost visibility and engagement. - Content Creation for Xiaohongshu
Learn how to design posts with the right visuals, structure, and messaging to attract your target audience. - Community Growth & Engagement
Develop your follower base through smart interactions, engagement tactics, and content hooks. - Blue V Verification Process
Get step-by-step guidance on how to apply for and earn the Blue V badge, building trust and legitimacy. - Real-World Xiaohongshu Marketing [小红书营销] Execution
Plan campaigns, collaborate with influencers (KOLs), and measure performance for optimization.
Tailored for Malaysian Brands
This Xiaohongshu Training [小红书线下课程] is uniquely designed for local businesses, taking into account Malaysian consumer behavior, content trends, and bilingual brand positioning. Participants will walk away with a strategy built for the local market, yet scalable regionally.
Interactive Workshops & Ongoing Support
Each session of the Xiaohongshu Training [小红书线下课程] includes hands-on workshops, live exercises, and expert feedback. Post-training, the Colla Media team continues to support participants with content audits, reviews, and strategic consultation to ensure success.
Proven Results from Xiaohongshu Marketing [小红书营销]
Colla Media has helped brands across industries—education, retail, lifestyle, and hospitality—achieve measurable growth on Xiaohongshu. One notable success: Malaysian badminton icon Tan Boon Heong developed his personal brand and follower base with our training and support.
Who Should Join the Xiaohongshu Training [小红书线下课程]?
This program is ideal for:
- Business Owners & Brand Managers – aiming to grow brand awareness on Xiaohongshu
- Marketing Teams & Social Media Managers – seeking to master Xiaohongshu content strategy
- Influencers, KOLs & Creators – looking to build an authentic presence and attract partnerships
- E-commerce Sellers – wanting to drive sales through platform visibility
- Companies targeting Chinese-speaking audiences – in Malaysia or across Southeast Asia
Grow with Colla Media’s Xiaohongshu Training [小红书线下课程]
Learn the proven methods of successful [小红书营销] and apply them directly to your brand or business. With real case studies, hands-on practice, and expert mentorship, this training empowers you to turn followers into customers.
📍 Contact Big Domain today to enhance your Xiaohongshu presence and secure your blue tick verification.
https://wapp.my/60187880118/ (Sue)
https://wapp.my/60184715660/ (Hooi Min)
About Bigdomain – Colla Media
Colla Media is an integral part of Bigdomain.my, focused on delivering high-quality training and workshops （小红书线下课程）to individuals and businesses looking to thrive in the digital world, specifically on platforms like Xiaohongshu (XHS).
XHS Training Course by BigDomain Colla Media
Since its inception, Colla Media has trained over 2,000 people through a variety of public workshops（小红书线下课程）, paid classes, HRD PLM, and HRDF-certified training programs. We’ve helped students and professionals develop their skills in XHS marketing and other digital strategies, empowering them to effectively manage their online presence and utilize XHS (小红书) to its fullest potential.
Looking ahead, we have ambitious plans for 2025. Our goal is to train over 5,000 people through a combination of online (小红书线上课程) and offline platforms, ensuring that both individuals and businesses have the resources they need to succeed in the ever-evolving digital landscape.
We are proud to offer XHS training in both English and Chinese, catering to a diverse range of learners, particularly those in Malaysia and other regions seeking expertise in XHS. As SEO experts in Malaysia and XHS practitioners, we bring a wealth of experience and practical knowledge to every session.
Join us and take the next step in mastering XHS marketing with Colla Media and Bigdomain. Whether you’re new to Xiaohongshu or looking to refine your skills, our 小红书课程 courses and training programs provide the tools you need for success.
For More Information
Explore additional resources and services from BigDomain to enhance your Xiaohongshu (XHS) marketing strategy in Malaysia:
- Xiaohongshu Marketing Services: Comprehensive strategies including Official Account management, KOC marketing, Blue Tick verification, and Spotlight strategic planning.
- 2025 XHS Bluetick Course: Designed for Malaysian businesses aiming to grow on Xiaohongshu and earn the coveted Bluetick. Led by Henry Tye, a trusted expert with over 28 years of experience in SEO and digital marketing.
- Xiaohongshu Workshop: Hands-on training sessions tailored for the Malaysian market, covering all essential aspects of Xiaohongshu marketing.
- Free Malaysia XHS Handbook: Learn how to write high-quality notes that drive traffic and transform your Xiaohongshu growth.
- Xiaohongshu Business Account Setup Guide: A step-by-step guide to setting up and marketing your Xiaohongshu Pro and Business Account.
- Xiaohongshu AI Features 2024: Explore the key AI features on Xiaohongshu and how they can be used effectively for Malaysia XHS marketing strategies.
