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Highlights from Meta Connect 2023: A Glimpse into the Future of Virtual Worlds – September 27, 2023

Meta Connect 2023 highlights featuring Meta Quest 3 VR headset, Meta Ray-Ban smart glasses, Emu AI model, and AI celebrities like Kendall Jenner and Snoop Dogg

A Look Back at Meta Connect 2023

The date of September 27, 2023, marks a watershed moment in the tech community. Meta Connect 2023 set the stage for a series of groundbreaking announcements that could reshape the ways we interact with technology. From new hardware like the Meta Quest 3 to the phenomenon of AI celebrities, here’s what stood out at this year’s event.

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Next-Level Hardware: Beyond Traditional Tech

Meta Quest 3: The New Frontier in VR

The event spotlighted the Meta Quest 3, a cutting-edge VR headset. This device boasts advanced passthrough technology, high-resolution displays, and improved graphics. With a Qualcomm Snapdragon XR2 Gen 2 chip and a 110-degree field of view, it’s expected to elevate virtual experiences once it hits the market later this year for $500.

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The Meta Ray-Ban Fusion: Where Style Meets Function

Meta’s collaboration with Ray-Ban has produced a pair of smart glasses that balance fashion with utility. These glasses come with a 12-megapixel camera and LED recording indicators. Starting at $299, these smart glasses offer over 150 design combinations and an array of features, including real-time text translation.

Rayman Meta Smartglass: Conversational AI Meets Visual Tech

A groundbreaking addition to Meta’s hardware lineup is the Rayman Meta Smartglass. What sets these glasses apart is Meta AI, a robust conversational assistant. Users can activate Meta AI by simply saying “Hey Meta” or tapping on the frame’s touchpad. This feature enables real-time translations and captures moments without the need for other devices. It even allows users to control their Meta Quest 3 VR headset, making it a cohesive part of the Meta ecosystem.

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Innovations in AI: Shaping the Future

Emu: The Creative Engine of AI Stickers

The introduction of Emu, a generative AI model, is set to transform user experiences across Meta’s messaging apps. With Emu, creating personalized stickers using text prompts becomes a breeze.

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AI Studio: A Business Toolkit for Messenger

In the pipeline is Meta AI Studio, a platform designed to let businesses create bespoke AI chatbots. Although still in the alpha phase, this toolkit promises to elevate customer service by allowing businesses to craft AIs that align with their brand values.

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Turning the Spotlight to Malaysia: Harnessing the Future for Business

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Given the array of innovations announced at Meta Connect 2023, what does this mean for users and businesses in Malaysia? Well, these technologies offer a multitude of opportunities, especially for businesses seeking to amplify their reach and user engagement. The Meta AI Studio, in particular, provides an excellent avenue for companies to develop customer service solutions tailored to local preferences and cultural nuances.

For instance, businesses in Malaysia’s retail, e-commerce, and service sectors could leverage these AI-driven platforms to create bots fluent in multiple languages, including Malay, English, and Chinese, thereby offering a more personalized customer service experience. Moreover, the advent of advanced VR hardware like the Meta Quest 3 opens up possibilities for virtual showrooms and product demos, enabling businesses to cross geographical barriers without the logistics nightmare.

This is more than just keeping up with global tech trends; it’s about strategically integrating these innovations to create meaningful connections and grow businesses locally. So for Malaysian businesses, the future isn’t just coming; it’s already here, waiting to be harnessed.

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Meta’s AI celebrities are more than just automated conversationalists; they’re virtual influencers with a built-in fan base. For instance, Kendall Jenner as Billie and Snoop Dogg as Dungeon Master aren’t just novelties; they’ve amassed millions of followers. This opens new avenues for social interaction and content creation, taking the concept of celebrity and influencer marketing to an entirely new level.

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