A lot of users wonder if they should add Xiaohongshu (XHS) regular notes or product notes. Why does the moment a note is associated with a product, the post traffic drops off?
This platform has become increasingly popular, especially in regions like Malaysia, where Xiaohongshu Ecommerce courses （小红书电商课程） and Xiaohongshu OA (Official Account)（小红书OA）have gained significant traction.
To master this Xiaohongshu marketing tactics, we must first grasp the traffic allocation process between regular notes and product notes in Xiaohongshu.
Xiaohongshu（小红书）Post Traffic Distribution Mechanism:
In the first seven days following publication, regular notes receive more natural traffic recommendations; On the other hand, product notes show better and longer-lasting traffic stability.
About two weeks after a product note is released, traffic to it progressively exceeds that of standard notes. Now we can turn regular notes into product notes. How should we approach it?
How to Maximize XHS Post Conversion:
Well-written regular notes from the past can be filtered. Edit your regular notes after the eighth day, then add a product, choose the product link, and publish the note.
In this way, the note is effectively connected to a product, turning it into a product note and greatly increasing traffic, which raises conversion rates. Here’s a step-by-step tutorial guide.
Requirements for High Quality Product Notes:
In the knowledge of Xiaohongshu marketing, high-quality product notes must satisfy particular requirements in order to guarantee interesting and educational material. The particular specifications are as follows:
- Relevance and Educational Worth:
- The information must offer insightful analysis and be very pertinent to the product that is being highlighted.
- Include instructional components to improve the comprehension of the features, advantages, and application of the product by the audience.
- Genuine experiences and creative ideas:
- In content development, keep professionalism or personal flare to guarantee a unique and genuine style.
- Video cover photos and thumbnails are examples of visual components that should draw in viewers.
- Presentation Quality:
- Make sure the product exhibit is neatly set up and successfully highlights the whole thing as well as its minute features.
- Appropriate and natural behavior, look, and cleanliness of the presenter should improve the presentation as a whole.
- Background and Scenery:
- Without overpowering the images, background music, sound effects, and voiceovers should enhance them.
- The background and the highlighted product should be clearly separated in the clean and orderly shooting setting.
- Avoid any sudden or out of place aspects in the filming location and scene; they should complement the highlighted goods.
- Rich and Educational Content:
- Showcase the product, but also offer a variety of material like user reviews, in-depth product details, application scenarios, and suggestions for various demographics.
- Give thorough details on the characteristics, applications, appropriate seasons or events, skin types (if any), application techniques, and any pertinent safety measures of the product.
- Regulation Compliance:
- Respect the stringent rules for medical equipment
- Post the permission number for the advertisement prominently wherever in the text.
- Indicate very clearly that the product is intended for personal use only and include a disclaimer telling consumers to carefully read the product instructions or consult with medical specialists before using.
- Make sure that, particularly in video material, all necessary information is easily readable and apparent, with font size and color contrast set to maximize readability.
XHS Post Publishing Strategy:
Moreover, Xiaohongshu （小红书）provides several approaches catered to companies of various sizes:
Product notes and regular notes should be posted alternately for products with less than 10,000 monthly sales. Go ahead and convert the regular to product notes after steady income is reached.
Products having monthly sales of 10,000 to 100,000 or more than 100,000: Regular notes should be edited, linked to relevant products, and turned into product notes after two weeks of publication.
Avoid Traffic Hijacking Violation:
Violation Definition
Traffic hijacking: It is the act of increasing account traffic by posting poor-quality material with gimmicks or malicious attachments.
Irrelevant: The note’s (text, image, or video) content either describes some other kind of product or is entirely irrelevant to the product. There is no introduction of the product and it is not mentioned in the note.
Weakly Relevant: Although there is some product display, the note’s (text, image, or video) content is relevant to the product.
Consistency (False Pricing): The goods are actually priced far higher than the price the note advertises.
Repetitive posting: It is the quick publishing of the same or comparable note material several times.
For more case studies on content violation, read here. Users are able to dominate Xiaohongshu’s traffic allocation algorithm and optimize their posts for higher engagement and conversion rates by adhering to these tactics and avoiding infractions.
An alternate choice is to look at our suite of services, which includes Spotlight strategic planning, KOC marketing, Blue Tick verification, and Xiaohongshu Malaysia Official Account (小红书OA） maintenance. With its wealth of knowledge in Xiaohongshu marketing, our staff provides specialized marketing solutions catered to the requirements and goals of your business.
FAQs (Frequently Asked Questions)
How can I differentiate between regular notes and product notes on Xiaohongshu(小红书)?
A: Regular notes focus on general content while product notes integrate product links seamlessly into the narrative, highlighting specific products or services.
Are there any limitations to the number of product notes one can publish?
A: Xiaohongshu (小红书) imposes no strict limitations; however, creators must maintain a balanced approach to content creation to avoid overwhelming their audience.
Can product notes be edited post-publication?
A: Yes, creators can edit product notes post-publication to refine content or update product links, ensuring relevance and accuracy.
How long does it take for product notes to gain traction?
A: While individual results may vary, product notes typically gain traction within two weeks post-publication, showcasing sustained traffic stability. Alternatively, you may claim a Xiaohongshu Blue Tick Verification (小红书蓝勾/蓝V认证 with Big Domain to get high ranking for display priority as well as posting marketing or promotional video without getting restricted views.
What role do visuals play in enhancing the effectiveness of product notes?
A: Compelling visuals serve as potent tools in captivating audience attention and driving engagement, enhancing the overall effectiveness of product notes.
How can I ensure compliance with Xiaohongshu’s posting policies?
A: Regularly review platform on Xiaohongshu post content guidelines and stay abreast of updates to ensure compliance. Additionally, exercise discretion and integrity when creating and publishing content.
Keen to explore further details?
Read more on Xiaohongshu related articles here:
- Xiaohongshu Pro Account 小红书专业号 or Business Account 小红书企业号 | Big Domain
- 3 Steps XHS Content Strategy For More Traffic | 小红书课程 |Big Domain
- How to Run XHS Business Account 小红书企业号 for High Conversion Rates – BigDomain
- Start Making Money on Xiaohongshu: From Setup to Success Guide | BigDomain.my Malaysia Domain | SEO
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