Squid game has become viral and occupied the entire world with its concept, program itself, characters, etc. It is no longer just a show or series but takes over global culture.

In the past few months, every social media platform you can name, including YouTube, TikTok, Instagram, Facebook, has discussed this trending show.

Even some companies and organizations took part in this game. They created some related memes to attract more traffic to their website or for other marketing purposes. 

Most of us know that this is an opportunity, but we do not know how to start.

What is a viral trend?

First of all, let us understand what a trend is—a trend here, also known as something going viral. 

The term “viral” is related to videos, images or written content that are spread to many online users in a short period of time.

Tony D. Sampson defines viral phenomena as the spreadable accumulation of events, objects, and influences. 

They are the overall content established by popular discourses surrounding the Internet culture.

If something goes viral, many people discuss it.

How to track viral trends?

There are several ways to track viral trends.

Follows trending social media accounts

You may follow those top influencers, pop culture and even meme creators to keep up with those viral trends.

In addition, you can turn on notifications for those content creators’ accounts to ensure you won’t miss any chances to catch the tail of the trend.

Keep an eye on trending topics and hashtags on social media

Some social media have a list of today’s trending. Monitoring those lists may help you to have a better understanding of what is going viral concurrently. 

Continuously check out trending searches

You may check out sites, such as Google Trend, to catch up with those top trending searches. 

Google Trend will list out the treading searches in real-time. It is an excellent way to track viral trends when you find something unusual appear.

How to let the viral works for your marketing?

It’s all about content creation! 

When something goes viral, people will try to search for relevant information to understand or find something with a mutual connection.

You may take a picture, write a blog, film a video or even make a meme on a trending topic. 

The word meme was coined by Richard Dawkins in his 1976 book The Selfish Gene to explain memetics; or, how ideas replicate, mutate, and evolve.

Especially in this era, the meme is one of the easiest and fastest communication ways to have a mutual connection when the meme means something to someone else.

You can blend the viral trends and the trading topics with your marketing information to reach a win-win situation: attract more traffic + deliver your marketing message to a larger audience.

Don’t forget to include the hashtag. It seems simple, but a good hashtag may amplify the marketing effect.

What may you get from the trend?

More traffic

Undeniably, catching up with those trends can attract more traffic to visit your sites. Some audiences will even find extra value from your sites and stay.

Stronger bond with the audience

Keeping up with the trend will let the audience feel closer to you. The audience may feel you as a friend rather than just one of the millions of social media account.

Create brand awareness

Showing up in front of the audience can create brand awareness in the audiences’ mind. Building brand awareness is an excellent start to attracting more potential customers.

Be aware

Continuous and high-quality content creation is extremely important to keep the traffic.

Be aware that the audience may just hit and go. When the trend becomes the past, your traffic may decrease if you don’t actively post new content to keep the audience.

In addition, please note that we should let trends work for us. 

Although catching up with the trend may attract more traffic, please remember that your initial purpose is to attract more traffic to look into your business or your site.

Don’t let yourself get lost in the trend-following game!

Final Takeaway

Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.

Beth Comstock

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