In order to build up digital credibility, constant monitoring and optimization will be taken. Digital credibility is vital in ensuring an effective digital identity and successful virtual networking, thus, it is important that every professional takes action with it. Below are few of the steps they can take to make changes in terms of helping enhance their business performance.
Google Yourself
If you have an account that you forgot a long time ago, you should remove it or if your hiring post hasn’t been uploaded and updated for a long time, you should update the employment list and information.
You don’t want to make your audience confused, thus, the person in charge has to ensure information is clarified at all times. Also, if you find that there is someone out there impersonating you, you have to take direct action, you can report it.
When people impersonate you, meaning that they are using your profile photo and even your name without clearly being labeled as a fake account. This may bring harm to you and your business as they might damage your brand credibility and images.
Increase the Ownership of First Page
Try your best to make your brand maintain the first page on search engines. Which you can target your brand by getting help from professionals of the current field (search engine optimization).
This is due to the fact that research shows that 75% of the users seldom make it past the first page of search results. Hence, owners can try to increase ownership of the links, as even though your name has entered search engines, it doesn’t mean that you have already controlled results in page one.
Also, can try sitelink advertisements, it is one of the approaches to make sure your ownership of first page results.
Share Content, Delete Old, Irrelevant Content
Content such as social media photos, articles, emails etc. whatever medium that best and suitable to share messages and achieve audience goals. As one of the basic rules of networking is to bring it forward, thus, it will be nice if you can comment and share content from contacts in a related network.
Furthermore, you may delete old and irrelevant posts as those posts may be a brand risk. But if unfortunately, there is any outsource that ever published something unfounded and unclear about you, you can choose a polite way to reach out to the organization to remove it.
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