Little Red Book, sometimes called Xiaohongshu (小红书), has quickly become a top lifestyle platform for young people.
Originally started in 2013 in Shanghai by Mao Wenchao and Qu Fang, Xiaohongshu aims to “Inspire Lives by Sharing and Discovering Wonderful Moments.”
By means of short films and photographs, users can chronicle their daily existence and transmit their way of life, therefore promoting interactions grounded in common interests.
Establishing XHS User Demographics and Platform Interaction
Xiaohongshu features young people, students, professionals, homemakers, and other users. This broad readership adds to the rich and varied material of the site. With users interacting via postings, comments, and likes, Xiaohongshu’s attractiveness is fundamentally based on user interaction and sharing. This energetic community dynamic places Xiaohongshu as a very active social venue.
Using it to remain in touch with Chinese culture, customs, and fashion, the overseas Chinese population has also embraced Xiaohongshu. This involvement includes sharing their own experiences and lives, thereby greatly improving Xiaohongshu’s awareness and impact among overseas Chinese consumers.
Xiaohongshu as A Resource for Overseas Student
Xiaohongshu is a great tool for many foreign Chinese students in discussing life events, gastronomic experiences, and retail recommendations. From vacation advice to skincare counsel, the real reviews and experience-sharing on the platform have made Xiaohongshu an indispensable information hub where users may discover solutions to a great range of questions.
In areas with sizable Chinese populations, notably Southeast Asia, Xiaohongshu’s presence has been progressively increasing. The platform formally started showing up in Malaysian usage about 2018. Kelvin Gan of the Six Sense Marketing Company claims that local Chinese have been using Xiaohongshu more recently, especially during the epidemic.
Cultural Exchange and Globalization
People are growing more and more fascinated in learning about different nations and cultures as globalization speeds ahead. As a worldwide forum, Xiaohongshu offers a portal for Chinese people to learn about the world and for others around to grasp China.
For many Xiaohongshu users abroad, the site serves as a source for product discovery and recommendations. Savvy business owners in Singapore and Malaysia have started to see XHS’s commercial promise.
For instance, Kuala Lumpur has embraced popular Chinese food review systems whereby XHS influencers are encouraged to evaluate nearby restaurants and report their findings on the network. Malaysia has also seen the well-known “unboxing” trend pick up popularity.
While individuals with more than 10,000 followers might charge between 1,000 and 2,000 MYR for their promotional services, influencers with over 500 followers might get products or services for free.
Xiaohongshu’s Strategic Push and Advertising Initiatives
Xiaohongshu’s development is not just natural; strategic platform assistance also fuels it. Big Data Analytics claims that over the past two years Xiaohongshu has sent 17,600 de-duplicated ad creatives abroad, clearly increasing creative materials within a 90-day period. Malaysia, Singapore, Hong Kong, the United States, and Taiwan rank highest among the markets XHS’s international advertising targets.
Not only are these markets important centers for Chinese communities and students studying overseas, but also main venues for Chinese goods.
Regional Traffic Study
Data from Similarweb shows that, with 2.14% from the United States, 1.97% from Taiwan, and 1.77% from Hong Kong, 88.3% of Xiaohongshu’s traffic comes from mainland China as of January 2023. Specifically, in a single month Taiwan and Hong Kong had traffic rises of 6.53% and 6.67%, respectively.
Localized Xiaohongshu Marketing and Branding
Unlike its home campaign “（标记你的生活）Mark My Life,” XHS foreign advertising materials frequently feature the term “（找到你想要的生活）Find the Life You Want.” “Find the Life You Want” shows up three times among the top 10 ad copy materials; “Mark My Life” shows up just one.
XHS clearly wants to first enter the foreign market by focusing on Chinese foreigners and students, thereby using the popularity of material that appeals strongly locally. Apart from social media marketing and advertising, XHS has created an overseas website considering the aesthetic tastes of global visitors. Unlike the local website, the abroad one clearly reflects the site of a hip consumer brand or a Gen Z social product.
Various Trends in Popular Sectors of Xiaohongshu
XHS has grown to be a favorite among young Chinese consumers as social media and the internet have proliferated and their fast development has occurred. Being a social platform focused on users sharing shopping experiences and lifestyles, Xiaohongshu gives marketers a direct avenue to communicate with customers and gives users a venue to find and investigate new brands and items.
XHS is therefore a very sought-after venue for companies and brands. Let’s examine some of the main characteristics and benefits of the popular sectors of Xiaohongshu.
Beauty and Skincare
Beauty and skincare are among Xiaohongshu’s hottest markets. Users pay great attention to other people’s advice and enjoy posting their beauty secrets and product experiences. As such, numerous skincare and cosmetics companies have made Xiaohongshu a pillar of their Xiaohongshu marketing plan. Direct brand-user contact made possible by the platform lets companies answer questions and get comments. Direct interaction like this builds trust and drives consumers’ want to buy from particular brands.
Travel and Lifestyle
In Xiaohongshu, travel and lifestyle are also rather important fields. Users are increasingly sharing their travel experiences and guides, along with endorsing hotels, restaurants, and activities. For other people looking for guidance and inspiration, this user-generated material is quite priceless.
Sharing travel guides and product information, hotels and travel companies have also started using Xiaohongshu to highlight their goods and services. Mostly young people eager for unique and fascinating travel experiences make up Xiaohongshu’s user base.
For hotels and tourist firms looking to reach their target market and get their attention, Xiaohongshu is therefore a perfect venue.
Fit, Style, Food, and Technology
Apart from travel and appearance, Xiaohongshu covers several other well-liked fields including fitness, fashion, gastronomy, and technology. Xiaohongshu is a multifarious forum where several subjects can find their home. This gives companies and brands lots of chances to identify and interact with like-minded user groups.
Promoting on Xiaohongshu is also somewhat natural since consumers are more open to adverts and recommendations connected to their hobbies.
Boost Your Xiaohongshu Brand Visibility Now
Are you ready to have more of your brand visible on Xiaohongshu? Being the best Xiaohongshu Malaysia marketing agency, our focus at BigDomain.my is thorough Xiaohongshu marketing solutions meant to boost your brand to unprecedented levels. Our knowledge comprises:
- Establish a strong and respectable presence on Xiaohongshu official account （小红书OA）catered to the demands of your brand.
- Key Opinion Consumer (KOC) Xiaohongshu: Use KOC influence to inspire real involvement and establish confidence with your target market.
- With our Blue Tick / Blue V Verification (小红书蓝勾/蓝V)services, which guarantee your brand distinguishes itself on Xiaohongshu, you will build credibility and recognition.
- Emphasize your brand with customized Xiaohongshu marketing plans that best maximize visibility and influence on Xiaohongshu.
Get in touch now to find out how we could support the development of your brand on Xiaohongshu!
Final Thoughts
The several tendencies in Xiaohongshu’s popular sectors highlight the platform’s attraction and possibilities. Whether it’s beauty, travel, lifestyle, or other industries, Xiaohongshu offers a powerful avenue for promotion and helps companies and brands relate to consumers.
For consumers, Xiaohongshu provides a forum for learning and discovery of new interests together with insightful analysis and suggestions. More popular sectors will develop as Xiaohongshu expands, giving companies and brands fresh chances and challenges. Engaging Xiaohongshu is thus a tactic worth thinking about.
Xiaohongshu not only positions itself as a top social media platform but also keeps developing as a useful tool for consumers and businesses both by distilling the core of these several industries.
Read more on Xiaohongshu related articles here:
- Xiaohongshu Pro Account 小红书专业号 or Business Account 小红书企业号 | Big Domain
- 3 Steps XHS Content Strategy For More Traffic | 小红书课程 |Big Domain
- How to Run XHS Business Account 小红书企业号 for High Conversion Rates – BigDomain
- Start Making Money on Xiaohongshu: From Setup to Success Guide | BigDomain.my Malaysia Domain | SEO
Reference
Keen to explore further details?
For more information on Xiaohongshu marketing services we provided, feel free to check out at:
https://bigdomain.my/xiaohongshu/
Or, you can easily reach out to our team for further assistance via WhatsApp using the following link:
https://wapp.my/60187880118/ (Sue)
https://wapp.my/60184715660/ (Hooi Min)
