In digital marketing, a landing page is a standalone web page. It’s where a visitor sees after they click on a link in an email or ads from Google or other places.
Essentially, it’s the next step toward a visitor to become a customer. A landing page is to let you make a trade, some sort of special offer, piece of information or a deal, in return for providing contact information.
1. Generate Leads
– Landing pages are important to generate those leads that will move them strategically through the sales process and convert them into customers.
People want to be directed to deeper information and click on the CTA. So, landing pages must be specific, related to the promotion and information about the product. Take note here, it has only one message and not multiple. So, you can’t add more than one product detail there.
2. Gather Prospects Demographics
– A landing page can help you collect user demographics. You can obtain scalable data on the kind of prospects you attract. The idea is to lead the visitors to fill in their personal information to get access to your exciting offer. On the page, visitors must fill a form and the contact information will give way to start contacting those leads. This helps make your next marketing ad campaign more effective.
3. Creates a Bridge between Ads and the Brand
– The ad is insufficient in reciting the brand story and doesn’t express the whole website or product functionality. That’s where the importance of landing page design scores. It’s able to introduce and guide the visitor to showcase the brand’s personality and take them for an effective customer journey. And the final terminal is the sign up or the form fill-up, and other conversion activities. The landing page content must resonate with the ad or marketing copy that made visitors click in the first place. So that customers can arouse feelings of trust.
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