What is all the hype about Malaysian brands?
As we are continuously entering an era where everything is better with technology, Malaysian brands are beginning to grasp the idea that social media marketing is not just an option for their brands anymore but a necessity so that they are able to stay relevant in today’s world. However, only being present on social media is inadequate because everyone can just simply create an account and upload photos.
In other words, when there is a brand to maintain, the entire hands-off attitude and letting the rest flow is not encouraged. Like John Heywood once said, “Rome wasn’t built in a day”. Thus, Malaysian brands have to constantly step up their game in order to stand out from their competitors. But first, let’s get to know the difference between brand and branding.
Definition of Brand
What exactly comes to your mind when you hear the word ‘brand’? Do you think of the name or logo of a product? Or perhaps the design or colour? If any of these came into your mind, then you are right! To simply illustrate, think about Coca-Cola and Pepsi. Put them side by side but without their packaging. Now, what do you see? They are still soft drinks, right? They have similar tastes and colours, but the only difference is that we do not know which one since the packaging was removed. So, how would these companies convince customers to buy their soft drinks instead of those from their competitors?
The answer is simple. You have to create a brand.
There is an abundance of products and services on the market that are similar to one another, but what makes one unique is when you develop your brand. So why is the need to create a brand? It is to set your products and services apart from your competitors. Think of it this way; customers will recognize the brand faster when the logo or slogan is attractive to the eyes. Additionally, creating a brand also helps to avoid confusion from other brands. In short, a brand is to help consumers identify that the specific product or service is yours.
Definition of Branding
Branding is a marketing practice that helps shape your brand in the mind of consumers. Branding can be achieved through brand identity, brand awareness, packaging design and more! Without branding, you would not be able to retain consumers’ attention and recognition regarding your brand. As a result, you have allowed your competitors to take over and steal what might seem like loyal or potential customers to you. Hence, brands need to engage in branding efforts as it is a powerful tool not only to make a memorable impression on consumers, but to also shed light on what your brand offers to consumers. Indeed, a strong branding will help you thrive in today’s competitive market.
This article shares the Top 3 Popular Malaysian Brands on Social Media. With so many brands competing for a name in the market, these brands have proven to be the best of the best!
1. BeauTYRA
With almost 100k followers, BeauTYRA is definitely one of the top listed Malaysian beauty brands. The founder, Tyra Kamaruzzaman, is a successful entrepreneur who started her beauty brand at a young age. The brand, BeauTYRA is all about setting new standards in the Malaysian beauty industry.
BeauTYRA is well-known for their affordable products that cater to all levels of society without burning a hole in their pockets. The collection ranges from lipsticks, blushes, body mists, and more which are suitable for everyone to use on a daily basis. If the follower count wasn’t enough to convince you that the brand is loved by many, their products constantly get sold out the moment they get restocked.
One of the factors that help BeauTYRA build a concrete social media presence is due to their marketing. They had collaborated with a famous influencer before, such as #BeauTyraxCupcakeAisyah. The collaboration had everyone flocking to get their hands on BeauTYRA’s products which made them sold like hotcakes! The collaboration also consisted of photoshoots, Instagram live streams and even entertainment videos, which gained a lot of traction.
Not only that, BeauTYRA is also a buzzworthy brand because they promote beauty awareness through inclusivity and equality. This is especially seen through their photoshoots as they have worked with models of every shape, size, skin colour and disability. BeauTYRA strongly disagrees with the double standards in the beauty industry and wants to promote that everyone is beautiful in their own ways. Undoubtedly, BeauTYRA has won the hearts of many Malaysians because of what it stands for.
2. ShopHanya
ShopHanya had garnered a following of about 76.7k followers over the past years when they became increasingly famous for their colourful and high-quality masks in 2020 during the COVID-19 pandemic. The brand’s name is taken from the Malay word ‘Hanya’, which translates to ‘Only’, to promote exclusivity for women’s clothing and accessories, including masks, clothes, tote bags and more.
ShopHanya’s success on social media is contributed by the fact that they have a strong and clear message to send to their customers. Not only do they promote exclusivity for women, including words of affirmation and reminders on their tags and packaging to make women feel empowered when wearing their products, ShopHanya also promotes environmentally conscious practices. This can be seen through their reusable packaging, such as their dust bag. This was an initiative that they started to reduce the use of plastic waste, which is commonly known to cause harm to the environment. ShopHanya established that they do not support the fast fashion industry by doing this.
At the same time, ShopHanya also aims to educate customers to be more environmentally conscious when shopping. So, when customers buy from them, they are actually supporting ShopHanya initiatives to become a greener brand. Thus, it is safe to say that ShopHanya definitely captures what a successful brand on social media with effective brand awareness looks like.
3. Enya
Enya was co-founded by two influential women, Izara Aishah and Elaine Hong. It was first established back in 2019 to provide affordable and conscious choices for women’s bodies through organic cotton sanitary pads and other personal care such as heating patches. With 24.3k followers on Instagram, Enya is not only accessible in Malaysia, but they have also successfully expanded to Brunei and Singapore. They even made it into local drugstores such as Watsons.
Upon viewing Enya‘s Instagram page, it is clear that the brand has already developed its own unique identity. Enya uses visually attractive components like ombre colour to represent its sanitary pads packaging design, which is reflected throughout their social media posts. By doing this, Enya establishes a strong brand identity and allows customers to remember and distinguish their pads from other pads in the market.
Besides, Enya strengthens their relationships with customers by posting all sorts of engaging and informative content from memes to everything you need to know about women’s bodies. Aligned with the their ideology to empower women through feminine care, Enya is not afraid to be the voice of many women’s struggles through their regular daily updates about periods and health concerns. Indeed, Enya is an excellent example of a brand that has adopted strategic branding, which contributed to its surge in popularity and influence on social media.
Effective Branding Equals More Customers!
The brands listed above are a few examples of successful and effective branding on a famous social media platform like Instagram. These brands are still relevant after years of opening, proving that they can withstand the test of time with the right marketing strategies even in a volatile and ever changing business market. You can also achieve the impact you dreamed of for your social media presence if you employ the marketing strategies that are suitable for your business to move up the ladder!
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