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TikTok vs. RedNote Guide for Content Creators in Malaysia After TikTok Refugee Trend [2025]

As the recent migration of TikTok users to RedNote (小红书) gains momentum, driven by a potential ban on TikTok in the United States, it’s essential to recognize the cultural and functional differences between the two platforms. While hashtags like #TikTokRefugee and “Welcome to RedNote” guides suggest a warm reception, it’s important to delve deeper into the perspectives of RedNote’s native user base before directly transitioning your TikTok content to this new platform.


1. RedNote Guide: Understanding the Differences | RedNote (小红书) is Not TikTok

RedNote (小红书), originally designed for information sharing and searching, differs significantly from TikTok’s focus on short-form, easily consumable content. This foundational distinction sets different expectations for content quality and user engagement. On TikTok, relatively simple videos often go viral, but on RedNote (小红书), users generally expect more polished, in-depth content.

Local Perspective: Many native RedNote (小红书) users feel frustrated by the influx of reposted TikTok content that does not align with the app’s intended purpose. While quick and trendy TikTok-style videos thrive in one environment, they may appear out of place or low-effort in another. To show respect for the RedNote (小红书) community, creators should:

  • Add Chinese subtitles to their videos.
  • Adapt their content to fit the informational and community-focused ethos of RedNote (小红书).
  • Research RedNote’s (小红书) trends and guidelines before posting. Read the XHS content guide for free. 

By tailoring your social media content, you’ll demonstrate a willingness to learn about and integrate into RedNote’s (小红书) culture.

2. The Importance of Respect and Cultural Sensitivity on RedNote

Despite the warm reception many TikTok refugee users have received, there have been instances of misunderstanding and indirect conflicts between new and native users. Most RedNote (小红书) users are non-native English speakers, which can lead to difficulties in interpreting the tone and intent of comments. Sarcasm, subtle jabs, or cultural references that don’t translate well can unintentionally alienate or offend.

Key Takeaways:

  • Be mindful of your tone in comments and captions, ensuring they are respectful and clear.
  • If you witness comments that could be considered bullying or harmful, take the time to report them. This helps maintain the safe and welcoming environment RedNote (小红书) strives to foster.

3. RedNote Guide: XHS Opportunities with the TikTok Refugee Trend

The influx of TikTok refugee users to RedNote (小红书) is not only a cultural shift but also a significant opportunity for creators and entrepreneurs. Here are some ways to capitalize on this trend:

  1. Teach New Users How to Navigate RedNote (小红书): Many foreign users are unfamiliar with RedNote’s (小红书) interface and functions. Creating tutorials on account setup, posting, and navigating the app can attract substantial traffic. Basic guides, even on simple topics, are highly valuable to newcomers and can garner significant engagement.
  2. Offer RedNote (小红书) Management Services: If you are experienced with RedNote (小红书), consider offering consultancy or management services to overseas creators or businesses. Platforms like Upwork have growing demands for social media content expertise, and this is an excellent chance to monetize your knowledge.
  3. Teach Chinese Language and Culture: RedNote (小红书) attracts users interested in Chinese culture. If you have experience teaching Chinese or sharing cultural insights, this is a great time to target this niche audience. Similarly, it’s an excellent opportunity for Chinese users to practice English with foreign users, creating mutual benefits.
  4. Promote Chinese Traditional Culture: The popularity of Chinese cultural content, like traditional attire, food, and crafts, is skyrocketing. The migration of foreign users presents a unique chance to introduce and market Chinese heritage globally, similar to the success of creators like Li Ziqi on YouTube.
  5. Optimize RedNote (小红书) for E-Commerce (Applicable for China users only): RedNote’s (小红书) expanding international audience makes it a potential hub for cross-border e-commerce. If you already have a supply chain in place, now is the time to market products directly to foreign users on the platform. Quick action is crucial, as the duration of this traffic surge remains uncertain.

4. Think of RedNote Search as Google

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RedNote (小红书) search is similar to “🔍Google search.”

Here are the things to know that can help you easily catch up on how to search. You are going to see powerful result pages with real sharing, fun, and usefulness.

What Are Chinese People Searching For?

The first thing you might ask is, what are Chinese people searching for here? The answer is: everything. Here are some examples:

  • Travel Enthusiasts: Search for things like “🔍China travel guide,” “🔍best countries to visit in February,” or “🔍Sydney travel guide.”
  • Food Lovers: Explore dining options with “🔍Los Angeles restaurants,” “🔍New York restaurants,” or “🔍London restaurant recommendations.”
  • Cooking Fans: Learn with searches like “🔍how to cook a delicious steak” or “🔍how to make Chinese dishes.”
  • Life Hack Seekers: Get solutions such as “🔍how to take photos for my girlfriend” or “🔍what to do if my clothes get wine stains.”
  • Fashion Aficionados: Discover ideas with “🔍ootd,” “🔍winter outfit,” “🔍date outfit,” or even “🔍nail art” and “🔍skincare.”

Powerful RedNote Search Mechanism

RedNote (小红书) features a robust search mechanism. Your content can also be retrieved to help others, making the platform a collaborative space for sharing insights and solutions.

5. New Features on RedNote (小红书) in January 2025

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New Translation Feature for RedNote Content and Comments

To better support its growing international audience, RedNote (小红书) has recently introduced several innovative features:

  1. Translation Feature: RedNote (小红书) is testing a new built-in translation tool aimed at bridging language barriers for international users. Previously, non-Mandarin speakers faced challenges engaging with the platform. This feature allows seamless translation of content, fostering cross-cultural interactions. Although still in its testing phase, it signals the platform’s commitment to inclusivity and enhanced user experience.
  2. AI-Powered Search Tool – Diandian: The newly introduced AI-driven search feature, Diandian, is designed to provide personalized search results and improve content discovery. This tool enhances the ability of users to find relevant and engaging content tailored to their preferences.
  3. Enhanced E-Commerce Integration: RedNote (小红书) has expanded its e-commerce capabilities by offering international logistics services, making cross-border shopping easier for users. This change aims to support merchants targeting the platform’s growing global audience.
  4. Improved Content Moderation: To manage the influx of international users, RedNote (小红书) has begun recruiting English-speaking moderators. This ensures that all users can navigate and contribute to the community while adhering to its guidelines.

RedNote Guide: Challenges and Considerations

While the opportunities are vast, there are potential xhs challenges:

  • Uncertainty around TikTok’s ban and how long the migration trend will last.
  • RedNote’s (小红书) capacity to accommodate international users, whether through a separate app version or content segregation.
  • Cultural differences and whether foreign users will adapt to RedNote’s (小红书) community-driven environment.

Uncertain Times: TikTok’s Status in the U.S. Amid Ban and Ownership Debates

As of January 20, 2025, TikTok is accessible in the United States. The platform was temporarily suspended on January 18, 2025, following a Supreme Court ruling upholding a law that required its Chinese parent company, ByteDance, to divest its U.S. operations by January 19 or face a ban.

President-elect Donald Trump intervened, promising to delay the ban and proposing a joint venture with 50% U.S. ownership. In response, TikTok began restoring its services on January 19, 2025.

While existing users can currently access TikTok, the app remains unavailable for new downloads on major app stores. The future of TikTok in the U.S. depends on forthcoming decisions by the incoming administration and potential negotiations regarding its ownership structure.

Final Thoughts: Plan Your Social Media Content on RedNote Wisely 

As a TikTok refugee user migrating to RedNote (小红书), you have the opportunity to bring fresh perspectives and creativity to a thriving platform. However, success on RedNote (小红书) requires an understanding of its distinct culture and a commitment to fostering mutual respect. By taking the time to adapt and learn, you’ll not only grow your audience but also contribute to a harmonious integration of two vibrant digital communities.

Let’s keep RedNote (小红书) a welcoming space for everyone. If you’re looking for more tips and insights about navigating this new platform, follow Andrew for content in both English and Chinese. Together, we can make this transition a success for creators and viewers alike!


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