Now it’s the world of the digital age. Many companies promote their products or services by video. People like to learn more through videos because videos are dynamic, more attractive and not boring. The statistic of video trends from Hubspot, 81% of businesses use video as a marketing tool. 78% of people watch online videos every week; 55% watch online videos every day.
Through this post, you know why companies use video marketing for nowadays. Here, we’ll list out a few types of video marketing strategies.
Brand film
From the start, you can produce videos to get the attention of your audience and build your brand in a more dynamic way. Introduce yourself and let your audience know more about your company background, what product you sell and the services you provided.
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Explainer video
The purpose of producing an explainer video is to explain something, for example sharing helpful tips, or teaching them how to solve a difficult problem. It is great because it can show quick steps or solutions to help them out easily. This type of video is most likely to reach most viewers. They may provide useful information to help your audience. In the future, your audience will see your company as a trusted provider of products or services.
Product review video
A product review is also helpful for types of video content, especially for customers who want to purchase your products. It works best because it can answer some common questions, show your product’s benefits and unique features. By referring to quality products by yourself, you can enhance your customer’s experience of your products and services, it’ll effectively add to customer satisfaction too.
Live stream
Due to Covid-19, many sellers started to do live streaming as a video marketing tool. Studies show that live streams enhance up to 10x more engagement than regular videos. A live stream can let sellers and customers have real interaction and communicate immediately. That’s why live streams perform well for businesses. Your live stream content can be new products launched or live Q&A sessions.
Tutorials video
If you still need convincing that video can be used as a marketing tool, consider the concept of YouTubers. They are the one who rise from complete unknowns to fame and fortune, through the power of online videos. You need to understand two important things that are: people love watching videos and value actionable insights. Through free tutorials, you are able to raise your business cognition and build reputation.
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