SEO (search engine optimisation) should be your top priority if you want to increase the traffic to your website. So, what is SEO?

SEO is the practice of optimising a website to appear at the top of organic search engine results. As a result, the website will have greater visibility and the potential to attract more traffic if it ranks first in organic search results.

You won’t be able to generate more leads for your business if nobody can find you.

Did you know that 68% of online experiences begin with a search engine? And 80% of the major purchase starts with online research, even if they purchase from the store.

75% of people never scroll past the first page of search engines.

Other websites are rank higher on Google than you because they are making a concerted effort to improve their SEO.

Luckily, it is not too late you to get started now.

Google makes currently holds 92.27% of the total search engine market share (Google +, Google Images)

Here are 6 tips to improve your SEO ranking on Google.

Improve Your Page Loading Speed

There are a few reasons why your page loading speed is essential to your site SEO ranking.

To start, Google will recognise it if your website is too slow and directly affect your ranking.

Page loading time will also affect the way website visitors interact and engage with your site. As a result, a slow website causes negative interaction and hurts your SEO.

You might be thinking, how slow is too slow?

The percentage of visitors who enter the site and then leave without viewing any other pages on the same site increase by 103% if your website takes 2 seconds extra to load.

The study also shows that people would not return to websites that took more than four seconds to load.

That said, here are a few tips for you to speed up your website.

• Compress your site’s images
• Reduce web page file size
• Choose a better web hosting provider (this makes a big difference)

The good news is that Big Domain is now offering unlimited bandwidth to all our hosting plans, which helps improve your web speed. The promotion is valid until 31st December 2021.

Use Keywords

Keywords play a crucial role in SEO. Therefore, throughout your content, you should include keywords that people will search for.

However, please don’t overdo it. Google will detect this and penalise your ranking. Keywords should be fit naturally with sentences. You may add them in your header tags and image captions.

Long-tail keywords, which are three- or four-word phrases that can be found in a search, should also be used. For example, someone probably won’t search the word “smartphone” only when looking for a smartphone. Instead, they probably type in the phrase “best budget smartphone 2021“.

You want people who search relevant topics about your business to find your site; thus, it is crucial to research keywords. You can consult us at Big Domain for keywords; we at Big Domain provides free SEO audit (worth RM499) to our client.

Create High Quality Content

If you never update any content after building your website, your SEO ranking is probably not very high.

To increase your sites popularity and SEO ranking, you need to give the visitors to stay longer and a reason for them to keep coming back. You can frequently update high quality, recent, relevant content to attract more people to your site.

People tend to spend more time on the sites the provides high quality information for the readers.

Optimise Your Images

Like I mention before, you may resize or compress the image size to improve the loading speed of your sites. A huge image can slow down your website and hurt your ranking.

In addition, you can optimise your images by sneaking in some keywords when you name your image files. For example, instead of naming your product as “snack 1“, you can name it “best low-calorie snack for weight loss“.

You can also use keywords strategically in the title, caption, or description of your image.

Use Header Tags To Break Up Your Content

Another way to improve the user experience on your website is to use headings.

They help you to break up your content for a greater and more digestible reading experience. The reader can get your message quicker and easier, which gives them a good impression of your site, and they may suggest it to their friends and family.

Besides, adding headers make your website design more appealing to the visitors.

If you use WordPress to run your site, you can change your header easily. At Big Domain, we use headers for all our websites and blogs. We highly recommend using this tool ASAP if you are not utilising it now.

Optimise Your Website For Mobile Devices

The use of mobile devices is rising significantly. It’s growing so quickly that it’s surpassed computers and laptops.

In fact, 40% of people search only on a smartphone.

If your website is not optimised for phones, it will hinder the user experience, lowering your SEO ranking.

Final Take Away

SEO is a vital part of search engine marketing. It can reach a larger audience, rank higher in search engines, increase visibility to potential audiences, improve user experience, boost trust, and put you ahead of your competitors.

BigDomain can assist you in becoming “FOUND” in top search engines such as Google/Bing! We are the best SEO Malaysia and digital marketing agency in Malaysia. We are Malaysian SEO experts who can assist you with search engine optimization. BigDomain provides faster results.

Please visit BigDomain’s website at: Bigdomain.my for more information.

Please contact us at go.bigdomain.my/marketing if you have any further questions.