There are few touchpoints that every customer accesses all the time, which businesses should be aware of: advertisements, email newsletters, and the landing page of the website. By designing a good landing page, companies can retain customers.
A landing page is a golden opportunity to deliver on the promise of an engaging ad. An ad is a bridge or a link for businesses to the customer’s desire or needs. If the whole process from clicking an ad to directing to the landing page is seamless and mobile-optimized, the chance of conversing with the leads is doubled up.
Here we list down 3 best practices for a landing page design to increase your delivery time to time. Let’s have a look.
Maintain Continuity
When customers click on your ad and visit your landing page, you have to ensure that what content they expect is aligned with what they have already seen on the ad. Research from HubSpot shows that at least 7 out of every 10 visitors who click and visit landing pages leave because they not able to find what they were looking for or maybe felt the website was not user friendly. Yet, if your page feels like a seamless next step from the ad, perhaps this thing won’t happen to you.
Optimize for Mobile
I believe you know that mostly all internet traffic comes from mobile devices in this developed technology era. Therefore, if you are not optimizing your landing page to be viewed on a mobile device, it will bring unnecessary friction for your customers. When it comes to mobile devices, the content of the landing page has to be more user-friendly in terms of UI and UX designs. Only then can you can simple menu navigation, engaging content, and an uncluttered interface that provides a smooth website experience for customers.
Use Smart Call-to-Action
Call-to-action (CTA) buttons are a great way to guide your visitors once they reach your landing page down the funnel to conversion. Smart CTA design gives you a chance to drive better results. The improvement may look small, but the profits are exponential when this change occurs at the top of the acquisition funnel. For example, women’s healthcare company Pill Club tested a landing page with an edge-to-edge CTA button that stayed onscreen. As the user scrolled down the page, they reported a 1.78% conversion rate increase.
There you have it. In order to improve your customer experience, businesses need to keep trying and testing new design elements to find the right one for their brand. If you are looking for resources that can help you optimize your landing page performance, BigDomain is here for you! They will help you out and provide the best advice based on your requirements.
To get started, talk with our expert! We will help you to solve the problems you face. Feel free to contact us!
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