Understanding Xiaohongshu Traffic Redirection Management Rules
Xiaohongshu (小红书) is a leading platform in China that blends social media with e-commerce, enabling users to discover new products, share reviews, and engage with brands. With the ongoing growth of Xiaohongshu, the platform’s Traffic Redirection Management has become more stringent in 2025. Businesses and brands, especially those in Malaysia XHS, need to stay updated on these evolving rules to avoid Xiaohongshu Violations and penalties.
Previously, traffic redirection was often used to move users from Xiaohongshu to external platforms like WeChat or other third-party services. However, as the platform has tightened its rules, Xiaohongshu Violations related to xiaohongshu traffic redirection have become a serious issue. To build a compliant and sustainable presence on Xiaohongshu in Malaysia, it is crucial to understand the Xiaohongshu Rules 2025 and Xiaohongshu Business Account guidelines.
What is Traffic Redirection on Xiaohongshu? | Important for XHS Marketing
Traffic Redirection on Xiaohongshu refers to guiding users from the platform to external sites or private domains. This behavior, whether intentional or accidental, compromises Xiaohongshu’s ecosystem and transaction security. As part of Xiaohongshu Violations, the platform prohibits any form of traffic redirection outside its ecosystem, including:
- Directing users to external e-commerce sites or third-party social media platforms
- Sharing WeChat IDs or other personal contact information
- Using third-party links within Xiaohongshu Business Accounts (小红书企业号) in violation of the closed-loop platform policy
In Malaysia XHS, this is strictly monitored, and businesses must ensure they are not violating Xiaohongshu’s rules by promoting third-party traffic redirection.
Xiaohongshu Violations: Common Xiaohongshu Violations Related to Traffic Redirection
To remain compliant with Xiaohongshu in Malaysia, users and businesses must avoid the following common Xiaohongshu Violations related to xiaohongshu traffic redirection:
- Sharing Personal Contact Information or External Links
Sharing Personal Contact Inform example (Image Source: 零克club weixin)
One of the most common violations occurs when Xiaohongshu Business Account users share personal contact details (such as WeChat IDs) or external links within their posts, comments, or live streams. These actions promote traffic redirection, which violates the Xiaohongshu Business Guidelines. For example, promoting a Bluetick (蓝勾) WeChat ID in any Xiaohongshu post can lead to penalties.
- Encouraging the Exchange of Private Domain or Third-Party Information
Exchange of Private Domain or Third-Party Information (Image Source: 零克club weixin)
Another violation occurs when users encourage the exchange of contact information, such as WeChat IDs or phone numbers, via private messages or posts. Malaysia XHS businesses should avoid asking users to move to third-party platforms for communication or transactions.
- Posting External Platform Links, QR Codes, and Watermarks
Posting external watermark example (Image Source: 零克club weixin)
Posting third-party platform links or QR codes within Xiaohongshu content is a direct violation of xiaohongshu traffic redirection rules. These links and QR codes encourage users to leave the platform, which undermines the closed-loop nature of Xiaohongshu.
- Multiple Account Coordination for Redirection
Multiple Account Coordination for Redirection example (Image Source: 零克club weixin)
Some users try to bypass Xiaohongshu’s guidelines by coordinating multiple accounts to share the same promotional content. These tactics can allow users to funnel traffic off-platform, thus violating Xiaohongshu Business Account guidelines.
- Indirect Redirection through Live Streams
Indirect Redirection through Live Stream (Image Source: technave website)
Xiaohongshu live streaming is a common tool for xiaohongshu traffic redirection violations. Sellers may subtly share links in live stream comments, directing users to third-party platforms, which is a violation of the platform’s closed-loop business model.
Penalties for Violating Xiaohongshu Traffic Redirection Rules
Xiaohongshu’s strict enforcement of its traffic redirection management rules is evident in its clear and concise penalty system. The platform will penalize users based on the severity of their violations and the potential harm to the platform’s ecosystem.
Penalties for Xiaohongshu Violations may include:
- Warning: For minor infractions or first-time violations.
- Restricted Live Stream Traffic: Limiting the reach of the user’s live stream events.
- Suspension of Live Stream Features: Temporarily or permanently disabling live stream functionality.
- Account Suspension or Termination: Depending on the violation, accounts can be suspended or permanently banned.
- Deduction of Violation Points: For business accounts, each violation can lead to the deduction of business reputation points, which lowers the trust level of the account.
These penalties aim to create a more secure and regulated environment for businesses operating on Xiaohongshu Business Accounts, ensuring the long-term sustainability of the platform’s ecosystem.
How Malaysia Businesses Can Avoid Xiaohongshu Violations
To avoid Xiaohongshu Violations related to xiaohongshu traffic redirection, businesses must follow these key practices:
- Use Xiaohongshu Business Account tools to communicate and promote products within the platform only.
- Avoid sharing personal contact details or external links that lead users off-platform.
- Engage with customers directly using Bluetick (蓝勾) verified business accounts, ensuring all interactions occur within Xiaohongshu’s ecosystem.
- Utilize official Xiaohongshu tools for marketing and engagement to stay within compliance.
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By adhering to Xiaohongshu Business Guidelines, businesses can build a trustworthy presence on the platform and avoid the risk of Xiaohongshu Violations.
Learn Building a Sustainable Business with Professional XHS Marketing Tips!
To successfully navigate Xiaohongshu’s growing e-commerce ecosystem, businesses must understand and follow the platform’s stringent Traffic Redirection Management rules. By avoiding Xiaohongshu Violations, using Xiaohongshu Business Account (小红书企业号) properly, and prioritizing official tools, businesses can continue to engage their audience and drive transactions without the risk of penalties. In 2025, adhering to the platform’s updated guidelines is crucial for maintaining a competitive edge and ensuring long-term success on Xiaohongshu.
Frequently Asked Questions (FAQs) – Xiaohongshu Business Account (小红书企业号) & Traffic Redirection Management
1. What is a Xiaohongshu Business Account (小红书企业号)?
Answer:
A Xiaohongshu Business Account (小红书企业号) is a dedicated account for businesses to manage their presence on the platform. It enables brands to run advertisements, interact with followers, and promote products while adhering to Xiaohongshu’s rules and regulations. This account offers tools like analytics and enhanced marketing capabilities, helping businesses increase their reach and visibility on Xiaohongshu.
2. What is Traffic Redirection Management on Xiaohongshu?
Answer:
Traffic Redirection Management refers to Xiaohongshu’s policies surrounding the movement of traffic from the platform to external sites or third-party platforms. It governs how users or businesses can share links or redirect users outside of Xiaohongshu. Violating these guidelines can lead to penalties, including account suspension or restrictions on activities.
3. What are the common violations related to traffic redirection?
Answer:
Violations include:
- Sharing personal contact details like WeChat IDs or third-party platform links.
- Promoting external platforms for transactions.
- Including links, QR codes, or promotional content of third-party services in posts, videos, or comments.
These actions are considered breaches of Xiaohongshu’s traffic redirection management rules.
4. How does Xiaohongshu enforce its traffic redirection rules?
Answer:
Xiaohongshu enforces its rules by applying penalties based on the severity of the violations. Potential consequences include:
- Warnings or temporary restrictions.
- Suspension of live streaming privileges.
- Account suspension or permanent ban for repeated or severe violations.
5. Can I promote my products on external platforms like WeChat through Xiaohongshu?
Answer:
No, Xiaohongshu strictly limits promotions and traffic redirection to external platforms like WeChat. The platform’s policies encourage businesses to use official Xiaohongshu Business Account tools for promotional purposes. This ensures that all transactions and promotions remain within Xiaohongshu’s ecosystem, maintaining a closed-loop environment.
6. How can I comply with Xiaohongshu’s traffic redirection management rules?
Answer:
To comply with Xiaohongshu’s rules, businesses should:
- Use Xiaohongshu’s official tools for messaging, promotions, and customer engagement.
- Avoid sharing personal WeChat details or external links for transactions.
- Keep all interactions within Xiaohongshu’s platform to maintain a compliant environment.
7. What is the Bluetick (蓝勾), and why is it important for my Xiaohongshu Business Account?
Answer:
The Bluetick (蓝勾) is a verification badge on Xiaohongshu, indicating that the business account is legitimate and trustworthy. It boosts credibility with users and helps businesses stand out in the marketplace. The Bluetick is especially important for businesses adhering to Xiaohongshu’s rules and for building trust within the Xiaohongshu Business ecosystem.
8. How can I avoid being penalized for violating traffic redirection rules?
Answer:
To avoid penalties:
- Follow Xiaohongshu’s Business Guidelines strictly and use official tools for communication and promotions.
- Refrain from including any personal or third-party platform links, and avoid redirecting traffic off the platform.
- Ensure that all interactions are within the Xiaohongshu ecosystem, ensuring compliance with Xiaohongshu’s Traffic Redirection Management policies.
9. How will Xiaohongshu evolve its rules regarding traffic redirection in 2025?
Answer:
Xiaohongshu is likely to continue refining and tightening its traffic redirection management policies to ensure a more controlled and secure platform environment. As the platform evolves, businesses must stay updated with the latest Xiaohongshu Rules 2025 to avoid penalties and operate within the new regulations.
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