You may wonder what’s the difference between customer service and customer experience. Customer service responsible with the single touchpoint with a brand while customer experience impacts customer feelings and emotions to some extent.
In addition, customer experiences even encompasses the whole journey of the customer in making purchasing decisions about the certain brand. Apparently, customer experiences matter to most of the areas of your business.
Thus, we provide some tips sharing to help you create an amazing customer experience strategy. Before this, let me clarify for you, what is customer experience.
Customer Experience (CX)
Interactions, communications, and experiences customers have with your business throughout the customer journey. It is important that businesses make sure customers are having a positive experience as customers that are happy with your product and services provided will more likely to repurchase and become loyal customers.
Moreover, according to a global CX study by Oracle: “74% of senior executives believe that customer experience impacts the willingness of a customer to be a loyal advocate.” Obviously, customer experience is worth investing in.
Tips in improving customer experience
1. Create clear vision regarding customer experience
– Create statements that act as guiding principles
2. Understand your customer
– What are your customers looking for?
– Keep in touch with the situations of each customers
– Create emotional connection with customers
– Capture each customers feedback
3. Measure the Return of Investment (ROI) of customer experience
– Can apply “Net Promoter Score” (NPS) in order to collect any valuable information
Last but not least, customer experience is vital in achieving business goals, thus, businesses may put great effort in it. BigDomain wishes you all the best.
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https://go.bigdomain.my/wasally +60 18-767 4068
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